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中国企业海外发展研究--基于华为的经验分析

Acknowledgements第3-4页
摘要第4-5页
ABSTRACT第5-6页
Chapter 1 Introduction第9-13页
    1.1 Research Background第9-10页
    1.2 Significance of Research第10页
        1.2.1 Theoretical significance第10页
        1.2.2 Practical significance第10页
    1.3 Research Methods第10-11页
    1.4 Outline of Research第11-12页
    1.5 Innovation and Limitation第12-13页
Chapter 2 Theoretical Basis and Literature Review第13-27页
    2.1 Definition of Overseas Development第13-16页
        2.1.1 Internationalization or globalization of enterprises第13-14页
        2.1.2 Stages of overseas development of enterprises第14页
        2.1.3 Reflections on overseas development第14-16页
    2.2 Researches on Internationalization of Enterprises第16-20页
        2.2.1 Traditional internationalization theories of enterprises第16-18页
        2.2.2 Internationalization theories of enterprises in developing countries第18-20页
    2.3 Researches on Paths of Internationalization第20-24页
        2.3.1 Progressive path of internationalization第20-21页
        2.3.2 Leaping path of internationalization第21-23页
        2.3.3 Summary第23-24页
    2.4 Researches on Internationalization of Chinese enterprises第24-25页
    2.5 Summary of Theoretical Analysis and Literature Review第25-27页
Chapter 3 Current Situation of Chinese Enterprises on Overseas Development第27-45页
    3.1 Overall Situation and Trend of Overseas Development in China第27-28页
    3.2 Features of Overseas Development of Chinese Enterprises第28-33页
    3.3 Problems and Challenges Chinese Enterprises Face During Going Global第33-43页
        3.3.1 Lack of overall planning and arrangement for overseas development第33-35页
        3.3.2 Low level of internationalization of talent第35-38页
        3.3.3 Low level of R&D investment intensity and scientific research第38-40页
        3.3.4 Problem on communications with stakeholders, especially NGOs第40-43页
    3.4 Summary第43-45页
Chapter 4 Overseas Development of Huawei第45-73页
    4.1 Introduction of Huawei第45-47页
        4.1.1 Industrial Background Where Huawei was established第45-46页
        4.1.2 Company Background第46页
        4.1.3 Timeline of Overseas Development of Huawei第46-47页
    4.2 Motivations for Overseas Development of Huawei第47-49页
    4.3 Strategic Goals of Huawei第49-50页
    4.4 Overseas Market Entry Modes of Huawei第50-53页
        4.4.1 Exporting第50-51页
        4.4.2 Contractual agreements第51页
        4.4.3 Investing第51-53页
    4.5 Overseas Development Strategies of Huawei第53-70页
        4.5.1 Product strategy第53-54页
        4.5.2 Market strategy第54-59页
        4.5.3 Technology strategy第59-63页
        4.5.4 Talent strategy第63-68页
        4.5.5 Sustainability strategy第68-70页
    4.6 Summary第70-73页
Chapter 5 Recommendations to Overseas Development of Chinese Enterprises第73-78页
    5.1 Develop an Overall Planning and Arrangement第74-75页
    5.2 Improve the Level of Internationalization of Talent第75-76页
    5.3 Improve the R&D Investment Intensity and Emphasize Basic Research第76页
    5.4 Value All Group of Stakeholders and Establish Interaction Mechanism第76-78页
Reference第78-81页
Appendix 1: Business of Huawei第81-82页
Appendix 2: Timeline of Overseas Development of Huawei第82-84页
Appendix 3: Sustainability Strategy of Huawei第84-85页
Appendix 4: Stakeholder Engagement Management Process第85页

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