| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5页 |
| 摘要 | 第6-7页 |
| LIST OF ABBREVIATIONS | 第7-16页 |
| Chapter I Introduction | 第16-20页 |
| 1.1 Research Background | 第16-17页 |
| 1.2 Research Purpose | 第17页 |
| 1.3 Research Content | 第17-18页 |
| 1.4 Research Methods | 第18页 |
| 1.5 Research Framework | 第18-20页 |
| Chapter II Literature Review | 第20-32页 |
| 2.1 Supplier Selection Criteria | 第20-23页 |
| 2.2 Supplier Selection Process | 第23页 |
| 2.3 Supplier Relationship Management | 第23-31页 |
| 2.4 Summary of the Literature Review | 第31-32页 |
| Chapter III Case Description | 第32-50页 |
| 3.1 Historic Evolution of W Company in China | 第32-36页 |
| 3.2 Current Status of Local Supplier Selection and SRM of W Company | 第36-42页 |
| 3.2.1 Introduction to OEM/ODM Supplier Base of W Company | 第36页 |
| 3.2.2 Historic Evolution of W Company’s Supplier Selection | 第36-42页 |
| 3.2.3 Current Status of W Company’s Supplier Relationship Management | 第42页 |
| 3.3 David’s Dilemma | 第42-47页 |
| 3.4 Voice from the Supplier S | 第47-49页 |
| 3.5 Existing Problems of Local Supplier Selection and SRM of W Company | 第49-50页 |
| Chapter IV Case Analysis | 第50-55页 |
| 4.1 Analysis of W Company’s Supplier Selection | 第50-54页 |
| 4.2 Analysis of the Relationship Problems between W and Supplier S | 第54-55页 |
| Chapter V Basic Suggestions | 第55-68页 |
| 5.1 Improvement on Supplier Selection Criteria | 第55-62页 |
| 5.1.1 Selection of Implicit Factors | 第56-59页 |
| 5.1.2 Selection of Explicit Factors | 第59-60页 |
| 5.1.3 Quantification on Explicit and Implicit Factors | 第60-61页 |
| 5.1.4 Verification of New Supplier Selection Criteria | 第61-62页 |
| 5.1.5 Impact to non-Chinese Local Suppliers of Implicit Factors | 第62页 |
| 5.2 Improvement of W Company’s Supplier Selection Process | 第62-65页 |
| 5.3 Improvement of W Company’s Supplier Relationship Management | 第65-68页 |
| 5.3.1 Selection of Relationship Model between W and Supplier S | 第65-66页 |
| 5.3.2 Methods for W Company to Maintain Relationship with Supplier S | 第66-67页 |
| 5.3.3 The Impact of Supplier Development to SRM | 第67-68页 |
| Chapter VI Conclusion and Research Prospects | 第68-70页 |
| 6.1 Conclusions | 第68页 |
| 6.2 Prospects | 第68-70页 |
| REFERENCE | 第70-73页 |
| APPENDIX | 第73-74页 |
