| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5-7页 |
| 摘要 | 第8-18页 |
| CHARPTER I. Introduction | 第18-22页 |
| 1.1 Research Background & Significance | 第18-19页 |
| 1.2 Main Research Content | 第19-21页 |
| 1.3 Research Method | 第21-22页 |
| CHAPTER II. Literature Review | 第22-36页 |
| 2.1 Research of Corporate Lifecycle Theory | 第22-23页 |
| 2.2 Characteristic of different stage of Corporate Lifecycle | 第23-26页 |
| 2.2.1 Characteristic Analysis of Start-up Stage | 第24页 |
| 2.2.2 Characteristic Analysis of Growth Stage | 第24-25页 |
| 2.2.3 Characteristic Analysis of Maturity Stage | 第25-26页 |
| 2.2.4 Characteristic Analysis of Decline ( Renewal )Stage | 第26页 |
| 2.3 Study of Porter’s Generic Competitive Strategies | 第26-29页 |
| 2.3.1 Cost leadership Strategy | 第27-28页 |
| 2.3.2 Differentiation Strategy | 第28页 |
| 2.3.3 Focus Strategy | 第28-29页 |
| 2.4 Study on Corporate Core Competence Theory | 第29-36页 |
| 2.4.1 Derive of the Concept of Core Competence | 第30-31页 |
| 2.4.2 Analysis on Core competence of corporation | 第31-32页 |
| 2.4.3 The Characteristic of Core competence of corporation | 第32-33页 |
| 2.4.4 Literature Review about Studies in Core Competence | 第33-36页 |
| Chapter III Case Analysis of Market Competitive Strategy of Company A | 第36-60页 |
| 3.1 Case Description | 第36-38页 |
| 3.1.1 Introduction of Company A | 第36页 |
| 3.1.2 Background information of Company A | 第36-37页 |
| 3.1.3 Challenges facing by Company A | 第37-38页 |
| 3.2 Case Analysis of Company A | 第38-55页 |
| 3.2.1 Current Market Situation and Industrial Environment Analysis of Company A | 第39-41页 |
| 3.2.2 Analysis of Market Competence of Company A | 第41-42页 |
| 3.2.3 Challenges facing by Company A in Market Competitive Strategy | 第42-55页 |
| 3.3 Suggestions | 第55-60页 |
| 3.3.1 Focus Strategy | 第56-58页 |
| 3.3.2 Core Competence Strategy | 第58-60页 |
| Chapter IV Conclusion | 第60-64页 |
| 4.1 Conclusions | 第60-63页 |
| 4.2 Future Research Focus | 第63-64页 |
| REFERENCE | 第64-68页 |
