| 内容提要 | 第1-6页 |
| Synopsis | 第6-9页 |
| 摘要 | 第9-15页 |
| Abstract | 第15-26页 |
| Introduction | 第26-30页 |
| Chapter 1 Literature Review | 第30-45页 |
| ·Studies of Advertisements | 第30-36页 |
| ·Definition of Advertisements | 第30-31页 |
| ·Classification of Advertisements | 第31-33页 |
| ·Functions and Objectives of Advertisements | 第33-36页 |
| ·Previous Studies on Advertising Language and Cosmetic Advertisements | 第36-45页 |
| ·Pragmatic Presupposition in Advertising Language | 第37-41页 |
| ·Cosmetic Advertisements and Cosmetic Advertising Language | 第41-45页 |
| Chapter 2 Theoretical Framework and Research Methodology | 第45-60页 |
| ·A Brief Review of Presupposition | 第45-51页 |
| ·Theoretical Framework: Pragmatic Presupposition | 第51-56页 |
| ·The Definition of Pragmatic Presupposition | 第52-53页 |
| ·The Characteristics of Pragmatic Presupposition | 第53-56页 |
| ·Research Methodology | 第56-60页 |
| ·Research Questions | 第57-58页 |
| ·Research Design | 第58-59页 |
| ·Data Collection | 第59-60页 |
| Chapter 3 A Pragmatic Analysis of Presupposition in English Cosmetic Advertising Language | 第60-103页 |
| ·The Relationship between Pragmatic Presupposition and Cosmetic Advertising Language | 第60-63页 |
| ·Presupposition Triggers in Cosmetic Advertising Language | 第63-76页 |
| ·Presupposition Triggers in Lexical Form | 第64-68页 |
| ·Presupposition Triggers in Syntactic Form | 第68-76页 |
| ·Classification of Pragmatic Presupposition in Cosmetic Advertising Language | 第76-95页 |
| ·Existential Presupposition | 第77-82页 |
| ·Belief Presupposition | 第82-85页 |
| ·State Presupposition | 第85-88页 |
| ·Behavior Presupposition | 第88-93页 |
| ·Factive Presupposition | 第93-95页 |
| ·Functions of Pragmatic Presupposition in English Cosmetic Advertisements | 第95-103页 |
| ·Strengthening the Conciseness of Cosmetic Advertising Language | 第96-98页 |
| ·Making the Advertising Language more Persuasive | 第98-100页 |
| ·Making the Cosmetic Advertising Language more Interesting | 第100-102页 |
| ·Making the Cosmetic Advertising Language more Euphemistic | 第102-103页 |
| Conclusion | 第103-107页 |
| References | 第107-113页 |
| 导师及作者简介 | 第113-114页 |
| Acknowledgements | 第114页 |
