| 摘要 | 第1-5页 |
| Abstract | 第5-9页 |
| Chapter 1 Introduction | 第9-12页 |
| ·Research Background | 第9-10页 |
| ·The Research Questions and Significance | 第10页 |
| ·The Layout of the Thesis | 第10-11页 |
| ·Data Collection and Methodology | 第11-12页 |
| Chapter 2 The New Development of Modern Western Rhetoric | 第12-22页 |
| ·Background | 第12-15页 |
| ·The Definition of Western Rhetoric | 第12-13页 |
| ·History of Western Rhetoric | 第13-15页 |
| ·Identification: One of the Key Issues of Modern Western Rhetoric | 第15-19页 |
| ·Definition of Identification | 第15-16页 |
| ·Types of Identification | 第16-19页 |
| ·Relationship Among Persuasion, Identification and Rhetoric | 第19-22页 |
| ·Relationship Between Persuasion and Western Rhetoric | 第19-20页 |
| ·Relationship Between Persuasion and Identification | 第20-22页 |
| Chapter 3 The Applicability of Rhetoric on International Communication of Tourist Attractions | 第22-31页 |
| ·Introduction to International Communication of Tourist Attractions | 第22-23页 |
| ·Distinguished Features of Rhetorical Discourse | 第23-24页 |
| ·Rhetoric is Planned | 第23页 |
| ·Rhetoric is Adapted to an Audience | 第23页 |
| ·Rhetoric Reveals Human Motives | 第23-24页 |
| ·Rhetoric is Responsive | 第24页 |
| ·Rhetoric Seeks Persuasion | 第24页 |
| ·The Rhetoricity of the Foreign Publicities of Tourist Attractions | 第24-26页 |
| ·Persuasiveness | 第25页 |
| ·Emphasis on the Means to an End | 第25页 |
| ·Probability | 第25-26页 |
| ·Basic Functions of Tourism Publicity Materials | 第26-28页 |
| ·Informative | 第26-27页 |
| ·Directive | 第27-28页 |
| ·Evocative | 第28页 |
| ·Dramatic Analysis of International Communication | 第28-31页 |
| Chapter 4 A Study on the Effect of the International Communication of Tourist Attractions | 第31-40页 |
| ·Present Situation of the International Communication of Tourist Attractions in Guangxi | 第31-32页 |
| ·Main Characteristics of Inbound Tourists | 第32-33页 |
| ·Findings of the Survey | 第33-38页 |
| ·General Information of Interviewees' Attitude toward Traveling | 第34-35页 |
| ·Analysis on the Comments of the Interviewees' on the Publicity Materials | 第35-38页 |
| ·Causes to the Weak Effect of the IC of Tourist Attractions in Guangxi | 第38-40页 |
| Chapter 5 Linguistic Features of English Tourism Publicity of Guangxi and that of Western Countries | 第40-48页 |
| ·Selection of Samples | 第40-41页 |
| ·Lexical Differences | 第41-44页 |
| ·Differences in the Average Sentence Length | 第41-43页 |
| ·Frequency of Adjectives | 第43-44页 |
| ·Frequency of Proper Nouns | 第44页 |
| ·Stylistic Differences | 第44-46页 |
| ·Figurative Use of Language | 第44-45页 |
| ·Allusion | 第45页 |
| ·Formal vs. Informal | 第45-46页 |
| ·Content Differences | 第46-48页 |
| ·Scenery Focused vs. Program Focused | 第46页 |
| ·Uninformative vs. Informative | 第46页 |
| ·Inaccessible vs. Accessible | 第46-48页 |
| Chapter 6 Proposed Identification Strategies | 第48-54页 |
| ·Steps in the Identification Process | 第48-49页 |
| ·Proposed Identification Strategies | 第49-54页 |
| ·Identification in Language | 第49-52页 |
| ·Identification via the Supplement Information on Chinese Culture | 第52-54页 |
| Chapter 7 Conclusion | 第54-55页 |
| Bibliography | 第55-58页 |
| Acknowledgements | 第58-59页 |
| Papers Published During the Study for M. A. Degree | 第59-60页 |
| Appendix Ⅰ | 第60-61页 |
| Appendix Ⅱ | 第61-62页 |
