| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5-6页 |
| 摘要 | 第7-8页 |
| LIST OF ABBREVIATIONS | 第8-17页 |
| Chapter 1 Introduction | 第17-23页 |
| 1.1 Research background and significance | 第17-19页 |
| 1.2 Research method | 第19页 |
| 1.3 Research content and frame | 第19-23页 |
| Chapter 2 Literature Review | 第23-34页 |
| 2.1 Current research situation at home and abroad | 第23-24页 |
| 2.2 Pricing theory | 第24-34页 |
| 2.2.1 Literature review of pricing strategy | 第24-26页 |
| 2.2.2 Literature review of pricing method | 第26-28页 |
| 2.2.3 Literature review of theories about pricing and revenue optimization | 第28-34页 |
| Chapter 3 Development Background and Present Management Situation of AGCompany | 第34-46页 |
| 3.1 Background introduction of AG Company | 第34-38页 |
| 3.2 Management model of AG Company | 第38-40页 |
| 3.3 Current management situation of AG Company | 第40-44页 |
| 3.4 Conclusion | 第44-46页 |
| Chapter 4 Competitive Landscape of Kitchen and Bathroom Industry and theCompetitiveness Analysis of AG Company | 第46-56页 |
| 4.1 Analysis of competitive landscape in kitchen and bathroom industry | 第46-52页 |
| 4.2 Analysis of AG Company’s key competitors | 第52-54页 |
| 4.3 Market challenge and opportunity of AG Company | 第54-55页 |
| 4.4 Conclusion | 第55-56页 |
| Chapter 5 Analysis of Problem Existing in the Pricing Strategy of AG Company | 第56-66页 |
| 5.1 Present pricing strategy of AG Company | 第56-58页 |
| 5.2 Problem existing in present pricing strategy of AG Company | 第58-65页 |
| 5.2.1 Problems of single pricing method | 第58-60页 |
| 5.2.2 Problems existing in competition-based pricing | 第60-63页 |
| 5.2.3 Problems existing in pricing based on market demand | 第63-65页 |
| 5.3 Conclusion | 第65-66页 |
| Chapter 6 Adjusting Scheme of AG Company’s Pricing Strategy | 第66-74页 |
| 6.1 The core of pricing is differentiated pricing | 第66-68页 |
| 6.2 Pricing scheme of AG company based on differentiation | 第68-73页 |
| 6.2.1 Differentiated pricing strategy based on marketing segmentation | 第68-69页 |
| 6.2.2 Differentiated pricing strategy based on product | 第69-71页 |
| 6.2.3 Differentiated pricing strategy based on customer | 第71-73页 |
| 6.2.4 Differentiated pricing strategy based on seasonal promotion | 第73页 |
| 6.3 Conclusion | 第73-74页 |
| Chapter 7 Conclusion | 第74-77页 |
| 7.1 Conclusion of the research | 第74-75页 |
| 7.2 Limitation of the research | 第75页 |
| 7.3 Prospect | 第75-77页 |
| Reference | 第77-79页 |
