| 摘要 | 第4-6页 |
| Abstract | 第6-7页 |
| Acknowledgements | 第8-11页 |
| Chapter I Introduction | 第11-15页 |
| 1.1 Significance of the Study | 第11-12页 |
| 1.2 Purpose of the Study | 第12-13页 |
| 1.3 Research Questions | 第13页 |
| 1.4 Organization of the Study | 第13-15页 |
| Chapter II Literature Review | 第15-33页 |
| 2.1 Studies of Euphemism | 第15-18页 |
| 2.2 Studies of Pragmatic Failure | 第18-22页 |
| 2.2.1 Pragmalinguistic Failure | 第19-21页 |
| 2.2.2 Sociopragmatic Failure | 第21-22页 |
| 2.3 Principles of Using Euphemisms | 第22-33页 |
| 2.3.1 Violating the Cooperative Principle | 第22-28页 |
| 2.3.1.1 The Cooperative Principle | 第22-24页 |
| 2.3.1.2 Violating the Cooperative Principle | 第24-28页 |
| 2.3.2 Observing the Politeness Principle | 第28-31页 |
| 2.3.3 Observing the Face Theory | 第31-33页 |
| Chapter III Causes of Pragmatic Failures of Euphemisms | 第33-49页 |
| 3.1 Pragmatic Failures of Euphemism caused by different social values | 第33-39页 |
| 3.2 Pragmatic Failures of Euphemism caused by taboo | 第39-44页 |
| 3.2.1 Taboo | 第39-40页 |
| 3.2.2 Inappropriate Use of Tabooed Things | 第40-43页 |
| 3.2.3 Inappropriate Use of Tabooed Subjects in Conversation | 第43-44页 |
| 3.3 Pragmatic Failures of Euphemism Caused by Inappropriate Understanding of Context | 第44-48页 |
| 3.3.1 The Influence of Context on Euphemisms | 第44-45页 |
| 3.3.2 Inappropriate Understanding of Cultural Context | 第45-46页 |
| 3.3.3 Inappropriate Understanding of Situational Context | 第46-48页 |
| 3.4 Summary | 第48-49页 |
| Chapter IV Strategies of Using Euphemisms Effectively | 第49-65页 |
| 4.1 Increasing the Awareness of Cultural Difference in Terms of Euphemisms | 第49-55页 |
| 4.1.1 Influence of Cultural Difference on Euphemism | 第49-51页 |
| 4.1.2 Ways to Be Familiar with Cultural Difference | 第51-55页 |
| 4.1.2.1 Getting Information about Different Cultures | 第51-53页 |
| 4.1.2.2 Strengthening Cultural Contrast between English and Chinese | 第53页 |
| 4.1.2.3 Teaching Language with Cultural Information | 第53-55页 |
| 4.2 Avoiding Tabooed Things Appropriately | 第55-58页 |
| 4.3 Using Euphemisms According to Context | 第58-64页 |
| 4.3.1 Using Euphemisms According to Situation | 第60页 |
| 4.3.2 Using Euphemisms According to Participants | 第60-63页 |
| 4.3.3 Using Euphemisms According to Purpose | 第63-64页 |
| 4.4 Summary | 第64-65页 |
| Chapter V Conclusion | 第65-68页 |
| 5.1 Conclusion | 第65-66页 |
| 5.2 Limitations and Shortcomings | 第66-68页 |
| Bibliography | 第68-70页 |
