Acknowledgements | 第1-5页 |
Abstract | 第5-6页 |
摘要 | 第6-9页 |
Chapter One:Introduction | 第9-13页 |
·Research Rationale and Significance | 第9-11页 |
·Research Methodology and Data Collection | 第11页 |
·Organization of the Thesis | 第11-13页 |
Chapter Two:Literature Review | 第13-17页 |
·Previous Linguistic Studies on Recruitment Advertisement | 第13-16页 |
·Systemic Functional Grammar Approach | 第13-14页 |
·Genre Analysis Approach | 第14-15页 |
·Pragmatic Approach | 第15页 |
·Other linguistic Approaches | 第15-16页 |
·Limitations of Previous Studies | 第16-17页 |
Chapter Three:Theoretical Framework | 第17-24页 |
·Verschueren's Adaptation Theory in General | 第17页 |
·Making Choices | 第17-18页 |
·Three Properties | 第18-20页 |
·Variability | 第18-19页 |
·Negotiability | 第19页 |
·Adaptability | 第19-20页 |
·Four Angles | 第20-24页 |
·Contextual Correlates of Adaptability | 第20-21页 |
·Structural Objects of Adaptability | 第21-22页 |
·Dynamics of Adaptability | 第22页 |
·Salience of Adaptability | 第22-24页 |
Chapter Four:The Realization of Adaptation Theory in Recruitment Advertisement | 第24-51页 |
·An overview of Recruitment Advertisement | 第24-26页 |
·Definition of Recruitment Advertisement | 第24页 |
·Purposes and Functions of Recruitment Advertisement | 第24页 |
·Classification of Recruitment Advertisement | 第24-25页 |
·Content of Recruitment Advertisement | 第25-26页 |
·The Adaptation of Mental World in Recruitment Advertisement | 第26-42页 |
·Emotive Elements: | 第27-31页 |
·Adaptation Need for Shortened Psychological Distance | 第27-30页 |
·Adaptation for Employee Caring and Indiscrimination | 第30-31页 |
·Cognitive Elements: | 第31-42页 |
·Adaptation Need for Detailed Position Information | 第31页 |
·Adaptation Need for Comprehensive Company Information | 第31-36页 |
·Adaptation Need for Sound Employee Future Development | 第36-37页 |
·Adaptation Need for Preferable Working Environment: | 第37-39页 |
·Adaptation Need for Effective Action-Taking Guideline | 第39-42页 |
·The Adaptation of Social World in Recruitment Advertisement | 第42-51页 |
·The Social World in Recruitment Advertisement Language | 第42-43页 |
·The Realization of Adaptation | 第43-51页 |
·The Adaptation to Target Communicative Social Group | 第43-46页 |
·The Adaptation to Social Norms: | 第46-48页 |
·The Adaptation to Social Settings and Culture | 第48-51页 |
Chapter Five: Conclusion | 第51-54页 |
·Major findings | 第51-52页 |
·Limitations of the study | 第52-53页 |
·Suggestions for ifirther research | 第53-54页 |
Bibliography | 第54-57页 |