| 内容提要 | 第1-5页 |
| Synopsis | 第5-9页 |
| Chapter 1 Introduction | 第9-12页 |
| Chapter 2 Advertising and Its Previous Studies | 第12-24页 |
| ·Background Knowledge of Advertising | 第12-18页 |
| ·Previous Advertising Studies | 第18-22页 |
| ·Limitations in the Previous Studies | 第22-24页 |
| Chapter 3 Theoretical Support for the Thesis | 第24-36页 |
| ·Cohesion and Coherence | 第24-27页 |
| ·The Relationship between Cohesion and Coherence | 第27-29页 |
| ·Cohesive Devices | 第29-36页 |
| Chapter 4 Analysis of Cohesion in Advertising Discourse | 第36-76页 |
| ·Purpose of the Study | 第36页 |
| ·Data Collection and Analysis Procedure | 第36-37页 |
| ·Grammatical Cohesion | 第37-66页 |
| ·Lexical Cohesion | 第66-76页 |
| Chapter 5 Major Findings | 第76-81页 |
| ·The Features of Reference in Advertising | 第76-77页 |
| ·The Features of Substitution and Ellipsis in Advertising | 第77-78页 |
| ·The Features of Conjunction in Advertising | 第78-79页 |
| ·The Features of Reiteration in Advertising | 第79-81页 |
| Chapter 6 Conclusion | 第81-83页 |
| ·Summary of the Study | 第81页 |
| ·Limitation of the Study and Suggestions for Future Research | 第81-83页 |
| References | 第83-89页 |
| Abstract(Chinese) | 第89-93页 |
| Abstract(English) | 第93-97页 |
| Acknowledgements | 第97页 |
