| Abstract | 第1-8页 |
| 摘要 | 第8-9页 |
| Acknowledgement | 第9-12页 |
| Chapter 1 Introduction | 第12-17页 |
| ·Research Background | 第12-14页 |
| ·Research Questions and Their Significance | 第14-15页 |
| ·The Purpose of the Thesis | 第15-16页 |
| ·The Organization of the Thesis | 第16-17页 |
| Chapter 2 Literature Review | 第17-34页 |
| ·Pragmatics | 第17-24页 |
| ·The Definitions of Pragmatics | 第17-18页 |
| ·Pragmatics in the Cultural Perspective | 第18-24页 |
| ·Cross-cultural Pragmatic Failure and its Classifications | 第24-34页 |
| ·The Definitions of Pragmatic Failure | 第24-26页 |
| ·The Classifications of Pragmatic Failure | 第26-34页 |
| Chapter 3 Methodology | 第34-41页 |
| ·Research Design | 第34-37页 |
| ·Research Questions | 第34页 |
| ·Subjects | 第34-35页 |
| ·Instruments | 第35-37页 |
| ·Data Analysis | 第37-41页 |
| ·Results and Analysis of Questionnaire | 第37-39页 |
| ·Results of Interviews | 第39-41页 |
| Chapter 4 Discussions of the Main Causes for Cross-cultural PragmaticFailure | 第41-58页 |
| ·Potential Causes for Pragmalinguistic Failure | 第41-45页 |
| ·Failure to Use Polite Forms | 第41-42页 |
| ·Negative Pragmatic Transfer of Speech Act Strategies from Chinese to English | 第42-45页 |
| ·Potential Causes for Social-pragmatic Failure and Pragmabehavioral Failure | 第45-57页 |
| ·Differences in Cultural Values between China and the West | 第45-48页 |
| ·Cultural Differences in Vocabulary between China and the West | 第48-49页 |
| ·Differences in Daily Communication between China and the West | 第49-55页 |
| ·Pragmabehavioral Incompetence | 第55-57页 |
| ·Summary | 第57-58页 |
| Chapter 5 Measures to Avoid Cross-cultural Pragmatic Failure | 第58-73页 |
| ·Importance of Cultural Teaching | 第58-59页 |
| ·Ways to Improve the Pragmalinguistic Competence of Students | 第59-64页 |
| ·Introducing the Politeness Principle (PP) to Students | 第59-61页 |
| ·Introducing the Speech Act Theory to Students | 第61-62页 |
| ·Introducing the Cooperative Principle (CP) to students | 第62-64页 |
| ·Ways to Avoid the Socio-pragmatic and Pragmabehavioral Failure | 第64-72页 |
| ·Cultivating the Cultural Awareness of Students | 第64-65页 |
| ·Integrating Language Teaching as a Whole with Culture | 第65-72页 |
| ·Summary | 第72-73页 |
| Chapter 6 Conclusion | 第73-76页 |
| References | 第76-81页 |
| Appendix Ⅰ Questionnaire | 第81-82页 |
