| Abstract | 第1-9页 |
| 内容摘要 | 第9-10页 |
| Chapter One Introduction | 第10-18页 |
| 1．1 Research Background | 第10-13页 |
| 1．1．1 The Objective of College English Teaching | 第10-11页 |
| 1．1．2 The Current Situation of College English Teaching and Learning | 第11-12页 |
| 1．1．3 Purposes for Studying Pragmatic Failure | 第12-13页 |
| 1．2 Research Design | 第13-17页 |
| 1．2．1 Purposes | 第13-14页 |
| 1．2．2 Method | 第14-15页 |
| 1．2．3 Subjects | 第15页 |
| 1．2．4 Questionnaire | 第15-16页 |
| 1．2．5 Procedures | 第16-17页 |
| 1．3 Organization of the Thesis | 第17-18页 |
| Chapter Two Literature Review | 第18-41页 |
| 2．1 Intercultural Communication | 第18-22页 |
| 2．1．1 Communication and Culture | 第18-19页 |
| 2．1．2 Intercultural Communication | 第19-22页 |
| 2．2 Pragmatic Failure | 第22-35页 |
| 2．2．1 Some Related Pragmatic Theories | 第22-31页 |
| 2．2．1．1 Speech Act Theory | 第22-23页 |
| 2．2．1．2 Principle of Conversation | 第23-25页 |
| 2．2．1．3 Politeness Principle | 第25-29页 |
| 2．2．1．4 Face Theory | 第29-31页 |
| 2．2．2 Definition of Pragmatic Failure | 第31-33页 |
| 2．2．3 Pragmalinguistic Failure and Sociopragmatic Failure | 第33-35页 |
| 2．3 The Related Studies on Pragmatic Failure | 第35-41页 |
| 2．3．1 Studies Abroad | 第35-38页 |
| 2．3．2 Studies in China | 第38-41页 |
| Chapter Three Potential Pragmatic Failures by Chinese Non-English Majors | 第41-72页 |
| 3．1 Pragmatic Failure in Verbal Behavior | 第41-65页 |
| 3．1．1 Failure in Addressing | 第41-44页 |
| 3．1．2 Failure in Introducing | 第44-46页 |
| 3．1．3 Failure in Greeting | 第46-49页 |
| 3．1．4 Failure in Choice of Conversation Topics | 第49-51页 |
| 3．1．5 Failure in Compliments and Responses | 第51-54页 |
| 3．1．6 Failure in Inviting and Offering | 第54-56页 |
| 3．1．7 Failure in Requests and Responses | 第56-61页 |
| 3．1．8 Failure in Thanks and Responses | 第61-63页 |
| 3．1．9 Failure in Parting | 第63-65页 |
| 3．2 Pragmatic Failure in Nonverbal Behavior | 第65-71页 |
| 3．2．1 Body Language | 第67-68页 |
| 3．2．1．1 Gesture | 第67-68页 |
| 3．2．1．2 Facial Expressions | 第68页 |
| 3．2．2 Space | 第68-69页 |
| 3．2．3 Time | 第69-71页 |
| 3．3 Conclusion | 第71-72页 |
| Chapter Four Potential Sources of Pragmatic Failure | 第72-78页 |
| 4．1 Improper Teaching | 第72-74页 |
| 4．2 Judgmental Attitude | 第74-75页 |
| 4．3 Negative Transfer | 第75-78页 |
| 4．3．1 Negative Transfer of Native Linguistic Knowledge | 第75-76页 |
| 4．3．2 Negative Transfer of Cultural Conventions | 第76-78页 |
| Chapter Five Implications for College English Teaching | 第78-98页 |
| 5．1 Cultivating Students' Pragmatic Competence | 第78-94页 |
| 5．1．1 Fostering Proper Motivation | 第78-80页 |
| 5．1．2 Helping Students to Develop Empathy | 第80页 |
| 5．1．3 Making a Comparison between the English and Chinese Cultures | 第80-87页 |
| 5．1．4 Teaching Culture-loaded Words | 第87-88页 |
| 5．1．5 Teaching Speech Acts | 第88-92页 |
| 5．1．6 Adding Authentic Materials | 第92-93页 |
| 5．1．7 Helping Students to Have More Extracurricular Activities | 第93-94页 |
| 5．2 Stressing Teachers' Self-development | 第94-98页 |
| 5．2．1 The Responsibilities of Teachers | 第94-95页 |
| 5．2．2 The Roles of Teachers | 第95-96页 |
| 5．2．3 Self-development of Teachers | 第96-98页 |
| Chapter Six Conclusion | 第98-100页 |
| References | 第100-105页 |
| Appendix I Questionnaire | 第105-113页 |
| Appendix II Rate of Pragmatic Failure by Groups A, B & C | 第113页 |
