| Acknowledgements | 第1-6页 |
| Abstract | 第6-8页 |
| 摘要 | 第8-12页 |
| Chapter 1 Introduction | 第12-17页 |
| ·Literature Review | 第12-15页 |
| ·Main Aim and Structure of the Thesis | 第15-17页 |
| Chapter 2 Semantics | 第17-25页 |
| ·The Definition of Semantics | 第17-18页 |
| ·The Seven Different Language Meanings in Semantics | 第18-22页 |
| ·Conceptual Meaning | 第18页 |
| ·Connotative Meaning | 第18-19页 |
| ·Social Meaning | 第19-20页 |
| ·Affective Meaning | 第20页 |
| ·Reflected Meaning | 第20页 |
| ·Collocative Meaning | 第20页 |
| ·Thematic Meaning | 第20-22页 |
| ·Semantics in Society | 第22-25页 |
| ·Five Functions in Semantics | 第22-23页 |
| ·Strategic Semantics | 第23-25页 |
| Chapter 3 Advertising | 第25-33页 |
| ·The Definition of Advertising | 第25-26页 |
| ·The Functions of Advertising | 第26-27页 |
| ·The Components of Advertising Texts | 第27-29页 |
| ·Brand Name | 第27页 |
| ·Slogan | 第27-28页 |
| ·Body Context | 第28-29页 |
| ·The Classification of Advertising | 第29-30页 |
| ·Commercial Advertising | 第29页 |
| ·Public Service Advertising | 第29-30页 |
| ·Characters of Advertising Language | 第30-33页 |
| ·Colloquialism | 第31页 |
| ·Coinage | 第31页 |
| ·Borrowed Words | 第31-33页 |
| Chapter 4 Semantics in English Advertising | 第33-46页 |
| ·Conceptual Meaning and Brand Name Choice | 第33-35页 |
| ·Associative Meaning in Advertising Slogan Writing | 第35-39页 |
| ·Thematic Meaning in Advertising Context Arrangement | 第39-46页 |
| ·Sentence Inversion in Advertising Context | 第40-42页 |
| ·Utilization of Repetition and Parallelism | 第42-43页 |
| ·Employment of Interrogative Sentences | 第43-44页 |
| ·Employment of Imperative Sentences | 第44-46页 |
| Chapter 5 Conclusion | 第46-48页 |
| ·Summary of the Study | 第46-47页 |
| ·Limitation of the Study and Suggestions for Future Research | 第47-48页 |
| Bibliography | 第48-51页 |
| Appendix: Published Papers during the Study of M.A. | 第51页 |
