| ABSTRACT | 第1-7页 |
| 摘要 | 第7-10页 |
| 1 Introduction | 第10-13页 |
| ·Objective and significance of the study | 第10-11页 |
| ·Research methods | 第11-12页 |
| ·Layout | 第12-13页 |
| 2 Literature Review | 第13-18页 |
| ·Previous Studies on Presupposition | 第13-16页 |
| ·Previous Studies on Presupposition in Advertising Language | 第16-18页 |
| 3 Theoretical Foundations | 第18-28页 |
| ·Semantic Presupposition | 第18-19页 |
| ·Pragmatic Presupposition | 第19-25页 |
| ·Advertising Language | 第25-28页 |
| 4 An Analysis of Pragmatic Presupposition in Advertising English | 第28-50页 |
| ·Classifications of Pragmatic Presupposition in Advertising English | 第28-35页 |
| ·Functions of Pragmatic Presupposition in Advertising English | 第35-43页 |
| ·A Quantitative Research on Pragmatic Presupposition in Advertising English | 第43-50页 |
| 5 Conclusion | 第50-53页 |
| ·Main Findings | 第50-51页 |
| ·Implications | 第51页 |
| ·Limitations of the Study | 第51-52页 |
| ·Suggestions for Further Research | 第52-53页 |
| Bibliography | 第53-55页 |
| Appendix:Advertising Texts adopted in the Quantitative Analysis | 第55-62页 |
| Acknowledgements | 第62页 |
| Main Work Achievement of the Author during Working on Master Paper | 第62-63页 |
