| ACKNOWLEDGEMENTS | 第5-6页 |
| 摘要 | 第6-7页 |
| ABSTRACT | 第7页 |
| LIST OF ABBREVIATIONS | 第8-19页 |
| 1. Introduction | 第19-23页 |
| 1.1 Background | 第19-20页 |
| 1.2 Objective and significance | 第20-21页 |
| 1.3 Method | 第21-23页 |
| 1.3.1 Literature research method | 第21页 |
| 1.3.2 Interview method | 第21页 |
| 1.3.3 Case analysis method | 第21-23页 |
| 2. Literature review | 第23-29页 |
| 2.1 Marketing combinatorial theories | 第23-26页 |
| 2.1.1 Marketing combinatorial theories and its development trends | 第23-25页 |
| 2.1.2 Services marketing theories | 第25-26页 |
| 2.2 Cloud computing and its business models | 第26-29页 |
| 3. Case introduction | 第29-41页 |
| 3.1 Introduction to LC Group | 第29-30页 |
| 3.2 Overview of LC cloud computing business | 第30-32页 |
| 3.3 Analysis of marketing strategies of LC cloud computing business | 第32-38页 |
| 3.3.1 Product strategy of LC cloud computing business | 第32-34页 |
| 3.3.2 Pricing strategy of LC cloud computing business | 第34-35页 |
| 3.3.3 Distribution strategy of LC cloud computing business | 第35-36页 |
| 3.3.4 Promotion strategy of LC cloud computing business | 第36-38页 |
| 3.4 LC's confusions and problems about cloud computing business | 第38-41页 |
| 3.4.1 Product strategy | 第38-39页 |
| 3.4.2 Pricing strategy | 第39-40页 |
| 3.4.3 Distribution strategy | 第40页 |
| 3.4.4 Promotion strategy | 第40-41页 |
| 4. Case analysis | 第41-61页 |
| 4.1 Analysis of external environment of cloud computing of LC | 第41-51页 |
| 4.1.1 Analysis of policy environment of cloud computing business of LC | 第41-43页 |
| 4.1.2 Analysis of economic environment of cloud computing business of LC | 第43-46页 |
| 4.1.3 Analysis of social environment of cloud computing business of LC | 第46-48页 |
| 4.1.4 Analysis of technical environment of cloud computing business of LC | 第48-51页 |
| 4.2 Analysis of internal environment of LC cloud computing business | 第51-61页 |
| 4.2.1 LC's strengths in cloud computing business | 第51-53页 |
| 4.2.2 LC's weaknesses in cloud computing business | 第53-55页 |
| 4.2.3 LC's opportunities in cloud computing business | 第55-58页 |
| 4.2.4 LC's threats in cloud computing | 第58-61页 |
| 5．Countermeasures and inspiration | 第61-69页 |
| 5.1 Product strategy | 第61-65页 |
| 5.1.1 Improving solutions | 第61-63页 |
| 5.1.2 Optimization and innovation of product | 第63-65页 |
| 5.2 Pricing strategy | 第65-67页 |
| 5.2.1 Iaa S product | 第66页 |
| 5.2.2 Paa S product | 第66页 |
| 5.2.3 Saa S product | 第66-67页 |
| 5.3 Distribution strategy | 第67-68页 |
| 5.4 Promotion strategy | 第68-69页 |
| 6. Conclusion and inspiration | 第69-72页 |
| REFERENCE | 第72-75页 |
