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企业文化对企业核心竞争力的影响研究--为索尼寻求解困方案

ACKNOWLEDGEMENTS第5-6页
内容摘要第6-7页
ABSTRACT第7-8页
Chapter 1 Introduction第12-14页
Chapter 2 Theoretical Overview of Corporate Culture and Corporate Core Competence第14-23页
    2.1 Literature Review of Corporate Culture and Corporate Core Competence第14-19页
        2.1.1 Overseas Research Status第14-17页
        2.1.2 Domestic Research Status第17-19页
    2.2 Definition of Corporate Culture and Corporate Core Competence第19-21页
        2.2.1 Definition of Corporate Culture第19-20页
        2.2.2 Definition of Corporate Core Competence第20-21页
    2.3 Relationships between Corporate Culture and Corporate Core Competence第21-23页
        2.3.1 Corporate Culture is the Foundation of Corporate Core Competence第21页
        2.3.2 Corporate Culture is an Important Part of Corporate Core Competence第21-22页
        2.3.3 Corporate Core Competence Supports and Drives Corporate Culture第22-23页
Chapter 3 Influences of Corporate Culture on Corporate Core Competence第23-30页
    3.1 Corporate Culture of Different Levels Influences Corporate Core Competence第23-26页
        3.1.1 Material Culture Lays the Foundation of Corporate Product Competence第23-24页
        3.1.2 Behavioral Culture Enhances Corporate Social Influence第24-25页
        3.1.3 System Culture Forms Corporate System Competence第25页
        3.1.4 Spiritual Culture Manifests Corporate Value Orientation第25-26页
    3.2 Corporate Culture of Different Functions influences Corporate Core Competence第26-30页
        3.2.1 Guiding Function:Internalization of Value第26-27页
        3.2.2 Constraint Function:Value Evaluation in Cultural Transmission第27-28页
        3.2.3 Cohesion Function:Unification of Objective and Value第28页
        3.2.4 Incentive Function:Inspiration of Work Enthusiasm第28-29页
        3.2.5 Coordination Function:Construction of Recognition Mechanism第29-30页
Chapter 4 Enlightenments of the Corporate Cultures of Well-Known Transnational Corporations第30-41页
    4.1 Material Culture and Ability to Show-IKEA第30-33页
    4.2 Social-Relation Culture and Ability to Give-Kellogg's第33-35页
    4.3 System Culture and Ability to Control-Haier第35-37页
    4.4 Spiritual Culture and Ability to Innovate-Apple Inc第37-41页
Chapter 5 Proposals to Reshape the Corporate Culture of Sony第41-53页
    5.1 Product and Creativity Analysis and Core Competence Building第41-46页
        5.1.1 Demerits of Sony's Products第42-43页
        5.1.2 Shape Product and Innovation Culture and Improve Core Competence第43-46页
    5.2 System Analysis and Core Competence Building第46-53页
        5.2.1 Demerits of Sony's System第47-49页
        5.2.2 Cultivate System Culture and Improve Core Competence第49-53页
Chapter 6 Conclusion第53-55页
References第55-57页

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