ACKNOWLEDGEMENTS | 第5-6页 |
内容摘要 | 第6-7页 |
ABSTRACT | 第7-8页 |
Chapter 1 Introduction | 第12-14页 |
Chapter 2 Theoretical Overview of Corporate Culture and Corporate Core Competence | 第14-23页 |
2.1 Literature Review of Corporate Culture and Corporate Core Competence | 第14-19页 |
2.1.1 Overseas Research Status | 第14-17页 |
2.1.2 Domestic Research Status | 第17-19页 |
2.2 Definition of Corporate Culture and Corporate Core Competence | 第19-21页 |
2.2.1 Definition of Corporate Culture | 第19-20页 |
2.2.2 Definition of Corporate Core Competence | 第20-21页 |
2.3 Relationships between Corporate Culture and Corporate Core Competence | 第21-23页 |
2.3.1 Corporate Culture is the Foundation of Corporate Core Competence | 第21页 |
2.3.2 Corporate Culture is an Important Part of Corporate Core Competence | 第21-22页 |
2.3.3 Corporate Core Competence Supports and Drives Corporate Culture | 第22-23页 |
Chapter 3 Influences of Corporate Culture on Corporate Core Competence | 第23-30页 |
3.1 Corporate Culture of Different Levels Influences Corporate Core Competence | 第23-26页 |
3.1.1 Material Culture Lays the Foundation of Corporate Product Competence | 第23-24页 |
3.1.2 Behavioral Culture Enhances Corporate Social Influence | 第24-25页 |
3.1.3 System Culture Forms Corporate System Competence | 第25页 |
3.1.4 Spiritual Culture Manifests Corporate Value Orientation | 第25-26页 |
3.2 Corporate Culture of Different Functions influences Corporate Core Competence | 第26-30页 |
3.2.1 Guiding Function:Internalization of Value | 第26-27页 |
3.2.2 Constraint Function:Value Evaluation in Cultural Transmission | 第27-28页 |
3.2.3 Cohesion Function:Unification of Objective and Value | 第28页 |
3.2.4 Incentive Function:Inspiration of Work Enthusiasm | 第28-29页 |
3.2.5 Coordination Function:Construction of Recognition Mechanism | 第29-30页 |
Chapter 4 Enlightenments of the Corporate Cultures of Well-Known Transnational Corporations | 第30-41页 |
4.1 Material Culture and Ability to Show-IKEA | 第30-33页 |
4.2 Social-Relation Culture and Ability to Give-Kellogg's | 第33-35页 |
4.3 System Culture and Ability to Control-Haier | 第35-37页 |
4.4 Spiritual Culture and Ability to Innovate-Apple Inc | 第37-41页 |
Chapter 5 Proposals to Reshape the Corporate Culture of Sony | 第41-53页 |
5.1 Product and Creativity Analysis and Core Competence Building | 第41-46页 |
5.1.1 Demerits of Sony's Products | 第42-43页 |
5.1.2 Shape Product and Innovation Culture and Improve Core Competence | 第43-46页 |
5.2 System Analysis and Core Competence Building | 第46-53页 |
5.2.1 Demerits of Sony's System | 第47-49页 |
5.2.2 Cultivate System Culture and Improve Core Competence | 第49-53页 |
Chapter 6 Conclusion | 第53-55页 |
References | 第55-57页 |