| 摘要 | 第1-6页 |
| Abstract | 第6-11页 |
| Introduction | 第11-13页 |
| Chapter 1 A General Survey of Advertisement and Advertising English | 第13-26页 |
| ·Definition of advertisement | 第13-14页 |
| ·Classification of advertisements | 第14-15页 |
| ·Functions of advertisement | 第15-16页 |
| ·Definition of advertising English | 第16-17页 |
| ·The linguistic characteristics of advertising English | 第17-20页 |
| ·Lexical features | 第17-19页 |
| ·Syntactic features | 第19-20页 |
| ·Rhetorical features | 第20页 |
| ·Structural features | 第20页 |
| ·Significance of studying advertising English | 第20-22页 |
| ·Comparison between traditional studies and the present study | 第22-26页 |
| Chapter 2 A Brief Introduction to Speech Act Theory | 第26-32页 |
| ·Speech act theory | 第26页 |
| ·Classification of illocutionary acts | 第26-29页 |
| ·Indirect speech acts | 第29-32页 |
| Chapter 3 Speech Acts of Advertising English | 第32-48页 |
| ·Locutionary acts of advertising English | 第32-33页 |
| ·Illocutionary acts of advertising English | 第33-45页 |
| ·Illocutionary act of asserting | 第33-35页 |
| ·Illocutionary act of promising | 第35-37页 |
| ·Illocutionary act of advising and requesting | 第37-39页 |
| ·Illocutionary act of praising | 第39-43页 |
| ·Felicity conditions of illocutionary acts | 第43-45页 |
| ·Perlocutionary acts of advertising English | 第45-48页 |
| Chapter 4 Speech Acts of Figures of Speech in Advertising English | 第48-67页 |
| ·Speech act of metaphor or simile | 第49-51页 |
| ·Speech act of personification | 第51-53页 |
| ·Speech act of hyperbole | 第53-56页 |
| ·Speech act of pun | 第56-58页 |
| ·Speech act of irony | 第58-61页 |
| ·Speech act of rhetorical question | 第61-64页 |
| ·Cognition of speech act | 第64-67页 |
| Conclusion | 第67-69页 |
| Bibliography | 第69-72页 |
| Acknowledgements | 第72-73页 |
| 攻读硕士学位期间发表的学术论文和著作 | 第73-74页 |
| 湖南师范大学学位论文原创性声明 | 第74页 |
