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语域理论视角下英语环保公益广告研究

Acknowledgements第4-5页
Abstract第5-6页
摘要第7-11页
Introduction第11-15页
Chapter One Literature Review第15-31页
    1.1 Previous Studies on English Pro-environmental PSAs第15-19页
        1.1.1 Studies Abroad第15-17页
        1.1.2 Studies at Home第17-19页
    1.2 Previous Studies on Register Theory第19-27页
        1.2.1 Studies Abroad第20-24页
        1.2.2 Studies at Home第24-27页
    1.3 Necessity of This Study第27-31页
Chapter Two Theoretical Framework第31-43页
    2.1 Three Variables of Register Theory第31-37页
        2.1.1 Feild of Discourse第31-33页
        2.1.2 Tenor of Discourse第33-35页
        2.1.3 Mode of Discourse第35-37页
    2.2 Meta-functions of Language第37-43页
        2.2.1 Concepts of Meta-functions第37-39页
        2.2.2 Relations Between Register Theory and Meta-functions第39-43页
Chapter Three Research Methodology第43-49页
    3.1 Research Objectives第43-44页
    3.2 Quantitative and Qualitative Research Approaches第44-45页
    3.3 Collection and Classification of English Pro-environmental PSAs第45-49页
Chapter Four Engish Pro-environmental PSAs Analysis with Register Theory第49-107页
    4.1 Application of Field to the Analysis of PSAs第49-72页
        4.1.1 Field of English Pro-environmental PSAs第49-53页
            4.1.1.1 Setting第50-52页
            4.1.1.2 Subject Matter第52-53页
        4.1.2 Realization of Field in Literal Part第53-63页
            4.1.2.1 Lexicon Choice第54-56页
            4.1.2.2 Transitivity System第56-63页
        4.1.3 Realization of Field in Image Part第63-72页
            4.1.3.1 Image Choice第64-65页
            4.1.3.2 Transitivity System第65-72页
    4.2 Application of Tenor to the Analysis of PSAs第72-97页
        4.2.1 Tenor of Pro-environmental PSAs第73-76页
            4.2.1.1 Charateristics of Participants第74页
            4.2.1.2 Relationships Between Participants第74-76页
        4.2.2 Realization of Tenor in Literal Part of PSAs第76-94页
            4.2.2.1 Mood System第76-85页
            4.2.2.2 Modality System第85-90页
            4.2.2.3 Person System第90-94页
        4.2.3 Realization of Tenor in Image Part of PSAs第94-97页
            4.2.3.1 Demanding第94-96页
            4.2.3.2 Giving第96-97页
    4.3 Application of Mode to the Analysis of PSAs第97-107页
        4.3.1 Mode of Pro-environmental PSAs第98-101页
            4.3.1.1 Communication Medium第98-99页
            4.3.1.2 Rhetoric Mode第99-101页
        4.3.2 Realization of Mode第101-107页
            4.3.2.1 Left and Right Information Structure第103-105页
            4.3.2.2 Top and Bottom Information Structure第105-107页
Conclusion第107-111页
Bibliography第111-115页

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