| 摘要 | 第1-6页 |
| Abstract | 第6-11页 |
| Chapter One Introduction | 第11-17页 |
| ·Research Background | 第11-13页 |
| ·Aim and Significance | 第13-14页 |
| ·Methodology | 第14-15页 |
| ·Data Collection | 第15页 |
| ·Structure of the Thesis | 第15-17页 |
| Chapter Two Literature Review | 第17-22页 |
| ·Situation of Network Catchwords | 第17-19页 |
| ·Situation of Conceptual Integration Theory | 第19-21页 |
| ·Summary | 第21-22页 |
| Chapter Three Fundamental Knowledge about Network Catchwords | 第22-35页 |
| ·Definition of Network Catchwords | 第22-23页 |
| ·Category of Network Catchwords | 第23-28页 |
| ·Homophonic variation | 第24-25页 |
| ·Endow new meaning on lending words | 第25-26页 |
| ·Grammar variation | 第26-27页 |
| ·Semantic deviation | 第27-28页 |
| ·Features of Network Catchwords | 第28-33页 |
| ·Time-related and Dynamic | 第28-29页 |
| ·Creative and Generative | 第29-31页 |
| ·Enclosed and Hierarchical | 第31-32页 |
| ·Condensability and Entertainment | 第32-33页 |
| ·Process of Network Catchwords' Adaptation | 第33-35页 |
| Chapter Four Theoretical Framework | 第35-46页 |
| ·The Development of Conceptual Integration Theory | 第35-38页 |
| ·General ideas of Conceptual Integration Theory | 第38-43页 |
| ·The Network Model | 第38-42页 |
| ·Mental spaces | 第39-40页 |
| ·Operation of Spaces | 第40-41页 |
| ·Integration Processes and Emergent Structure | 第41-42页 |
| ·One-sided network | 第42页 |
| ·Two-sided network | 第42-43页 |
| ·The Ubiquity of Blending | 第43-44页 |
| ·Conceptual Integration and Metaphor Study | 第44-46页 |
| Chapter Five Analysis of Semantic Generation Mechanism under Conceptual Integration Theory | 第46-59页 |
| ·Conceptual Frame and Notion of Mental Space | 第46-51页 |
| ·Network communication instrument | 第46-47页 |
| ·Network itself | 第47-49页 |
| ·Netizen | 第49-51页 |
| ·Conceptual Mental Representation and Mapping | 第51-52页 |
| ·Analogy and Similarity | 第52-54页 |
| ·In terms of Representation | 第53页 |
| ·In terms of behavior and action | 第53-54页 |
| ·In terms of characteristics | 第54页 |
| ·Compress and Relation | 第54-56页 |
| ·Metaphor Projection | 第56-59页 |
| Chapter Six Conclusion | 第59-64页 |
| ·Main Findings of the study | 第59-61页 |
| ·Limitation of the study | 第61-62页 |
| ·Suggestions for further Research | 第62-64页 |
| Acknowledge | 第64-65页 |
| Bibliography | 第65-67页 |
| Published Paper during the Study of MA | 第67页 |
