| LIST OF TABLES | 第5-6页 |
| LIST OF FIGURES | 第6-7页 |
| 摘要 | 第7-8页 |
| ABSTRACT | 第8页 |
| Introduction | 第9-11页 |
| 1 The Development of China's Agricultural Sector | 第11-16页 |
| 1.1 Post 1978 Agricultural Reforms | 第11-13页 |
| 1.2 Market Liberalization and WTO Accession | 第13-14页 |
| 1.3 Recent Growth of China's Agriculture and Food Industry | 第14-16页 |
| 2 The Development of China's Processed Food Market | 第16-22页 |
| 2.1 Frozen Processed Food Sector | 第18-19页 |
| 2.2 Processed Meat Sector | 第19-20页 |
| 2.3 Dairy Food Sector | 第20-22页 |
| 3 The Development of China's Food Away From Home Market | 第22-27页 |
| 3.1 Foreign Fast Food Enterprises | 第24-26页 |
| 3.2 Domestic Fast Food Enterprises | 第26-27页 |
| 4 The Key Factors behind China's Food Industry Growth and Consumption Changes | 第27-54页 |
| 4.1 Increasing Flow of Foreign Direct Investments | 第27-31页 |
| 4.1.1 Exposure to Wider Consumption Options | 第28-29页 |
| 4.1.2 Hypermarket Retailers | 第29-31页 |
| 4.2 Continuing Urbanization | 第31-38页 |
| 4.2.1 Regional Comparison of Agricultural Food Consumption | 第33-36页 |
| 4.2.2 Changing Rural Consumption Patterns Due to Urbanization | 第36-37页 |
| 4.2.3 Consumption Trends of Affluent Consumers in Urban China | 第37-38页 |
| 4.3 Growing Per Capita Incomes | 第38-48页 |
| 4.3.1 Rising Consumer Confidence in China | 第39-41页 |
| 4.3.2 Engel's Law Applied to China | 第41-42页 |
| 4.3.3 Regional Disparity in Income and Consumption Levels | 第42-43页 |
| 4.3.4 Food Consumption as a Proportion of Income | 第43-46页 |
| 4.3.5 Food Consumption of Urban Households by Income Percentile | 第46-48页 |
| 4.4 Rising Demand for Food Quality and Safety | 第48-54页 |
| 4.4.1 Lack of Food Quality and Safety Enforcement | 第49-52页 |
| 4.4.2 Insufficient Cold Chain Transportation Infrastructure and Storage Facilities | 第52-53页 |
| 4.4.3 Preference for Quality over Price | 第53-54页 |
| Conclusion | 第54-56页 |
| Bibliography | 第56-60页 |
