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全球变暖公益海报中多模态话语的意义构建研究

Acknowledgements第5-6页
摘要第6-7页
Abstract第7页
Chapter 1 Introduction第10-12页
Chapter 2 Literature Review第12-30页
    2.1 Overview of Multimodal Discourse第12-20页
        2.1.1 Mode and Medium第12-14页
        2.1.2 Mono-modality and Multimodality第14-15页
        2.1.3 Definition of Multimodal Discourse第15-16页
        2.1.4 Previous Studies on Multimodal Discourse Home and Abroad第16-20页
    2.2 Previous Studies on Posters第20-21页
    2.3 The Framework of Visual Grammar第21-30页
        2.3.1 Representational Meaning第21-25页
        2.3.2 Interactive Meaning第25-27页
        2.3.3 Compositional Meaning第27-30页
Chapter 3 Research Methodology第30-34页
    3.1 Research Questions第30-31页
    3.2 Research Subjects第31-32页
    3.3 Research Procedures第32-34页
Chapter 4 Results and Discussion第34-65页
    4.1 Distributions of Global Warming Posters in Each Element of Visual Grammar第34-37页
    4.2 Construction of Representational Meaning in Global Warming Posters第37-45页
        4.2.1 The Meaning Construction of Narrative Process第37-41页
        4.2.2 The Meaning Construction of Conceptual Process第41-45页
    4.3 Construction of Interactive Meaning in Global Warming Posters第45-58页
        4.3.1 By Means of Contact第45-48页
        4.3.2 By Means of Social Distance第48-52页
        4.3.3 By Means of Attitude第52-58页
    4.4 Construction of Compositional Meaning in Global Warming Posters第58-65页
        4.4.1 By Means of Information Value第58-62页
        4.4.2 By Means of Salience第62-63页
        4.4.3 By Means of Framing第63-65页
Chapter 5 Conclusion第65-67页
Works Cited第67-71页
攻读硕士学位期间发表的论文和取得的科研成果第71-72页
Appendix Ⅰ Global Warming Public Service Posters第72-78页
Appendix Ⅱ Detailed Distributions of 50 Posters第78-79页

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