| 摘要 | 第4-5页 |
| Abstract | 第5-6页 |
| Acknowledgements | 第7-11页 |
| Chapter One Introduction | 第11-15页 |
| 1.1 Research Rationale | 第11-12页 |
| 1.2 Research Objectives | 第12页 |
| 1.3 Methodology and Data Collection | 第12-13页 |
| 1.4 Layout of the Thesis | 第13-15页 |
| Chapter Two Literature Review | 第15-28页 |
| 2.1 Previous Studies on Advertising | 第15-21页 |
| 2.1.1 Definition of Advertising | 第15-17页 |
| 2.1.2 Classification of Advertising | 第17页 |
| 2.1.3 Functions of Advertising | 第17-19页 |
| 2.1.4 Definition of Advertising Language | 第19-20页 |
| 2.1.5 Previous Studies on Advertising | 第20-21页 |
| 2.2 Previous Studies on Automobile Advertising Language | 第21-25页 |
| 2.2.1 Studies on Automobile Advertisin g’s Linguistic Features and ItsTranslation | 第21-22页 |
| 2.2.2 Studies on Automobile Advertising Language from the Perspective ofCognitive Linguistics | 第22-23页 |
| 2.2.3 Studies on Automobile Advertising Language from the Perspective ofPragmatics | 第23-24页 |
| 2.2.4 Studies on Automobile Advertising Language from the Perspective ofFunctional Grammar | 第24-25页 |
| 2.2.5 Studies on Automobile Advertising Language from the Perspective ofMultimodality | 第25页 |
| 2.3 Gaps of Previous Studies on Automobile Advertising Language | 第25-28页 |
| Chapter Three Theoretical Framework | 第28-53页 |
| 3.1 Social Factors and Social Nature of Language | 第28-34页 |
| 3.1.1 Social Factors | 第28-30页 |
| 3.1.2 Short Overview of Cognitive Socio linguistics and S ocial Nature ofLanguage | 第30-34页 |
| 3.2 Prominence | 第34-37页 |
| 3.2.1 Brief Introduction to Prominence | 第34-36页 |
| 3.2.2 Limitations of Prominence | 第36-37页 |
| 3.3 Conceptual Blending Theory | 第37-47页 |
| 3.3.1 Mental Space | 第37-38页 |
| 3.3.2 Conceptual Integration Network | 第38-41页 |
| 3.3.3 Essential Elements of Conceptual Integration Network | 第41-42页 |
| 3.3.4 Four Types of Conceptual Integration Network | 第42-46页 |
| 3.3.4.1 Simplex Network | 第43-44页 |
| 3.3.4.2 Mirror Networks | 第44页 |
| 3.3.4.3 Single-Scope Networks | 第44-45页 |
| 3.3.4.4 Double-Scope Networks | 第45-46页 |
| 3.3.5 Limitations of Conceptual Blending Theory | 第46-47页 |
| 3.4 SPB Model | 第47-52页 |
| 3.4.1 The Construction and Mechanism of SPB Model | 第47-49页 |
| 3.4.2 The Feasibility of SPB Model | 第49-52页 |
| 3.5 Summary | 第52-53页 |
| Chapter Four Application of SPB M odel to the Analysis of Automobile AdvertisingLanguage | 第53-76页 |
| 4.1 Data Description | 第53-57页 |
| 4.1.1 Classification of Collected Advertising | 第53-55页 |
| 4.1.2 Description of Questionnaire Results | 第55-57页 |
| 4.2 Data Analysis Based on SPB Model | 第57-74页 |
| 4.2.1 Prominence of Performance | 第57-62页 |
| 4.2.1.1 Prominence of Power and Speed | 第57-58页 |
| 4.2.1.2 Prominence of Comfort and Space | 第58-59页 |
| 4.2.1.3 Prominence of Safety | 第59-60页 |
| 4.2.1.4 Combined Features | 第60-62页 |
| 4.2.2 Prominence of Character and Brand Spirit | 第62-63页 |
| 4.2.3 Prominence of Appearance | 第63-65页 |
| 4.2.4 Prominence of Technology and Innovation | 第65-67页 |
| 4.2.5 Prominence of Fashion and Uniqueness | 第67-68页 |
| 4.2.6 Prominence of Overall Design | 第68-70页 |
| 4.2.7 Prominence of Status | 第70-71页 |
| 4.2.8 Prominence of Brand | 第71-73页 |
| 4.2.9 Prominence of Versatility | 第73-74页 |
| 4.3 Summary | 第74-76页 |
| Chapter Five Conclusion | 第76-78页 |
| 5.1 Research Findings | 第76-77页 |
| 5.2 Limitations and Suggestions | 第77-78页 |
| References | 第78-83页 |
| Appendix 1 | 第83-90页 |
| Appendix 2 | 第90-91页 |
