| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5页 |
| 摘要 | 第6-7页 |
| LIST OF ABBREVIATIONS | 第7-18页 |
| 1. Introduction | 第18-21页 |
| 1.1 Research Background | 第18-19页 |
| 1.2 Research Significance | 第19页 |
| 1.3 Research Methods | 第19-20页 |
| 1.4 Research Framework | 第20-21页 |
| 2. Literature Review | 第21-30页 |
| 2.1 Retail Terminal Management Theory | 第21页 |
| 2.1.1 Definition of Retail Terminal | 第21页 |
| 2.1.2 Features of Retail Terminal | 第21页 |
| 2.2 Customer Relationship Management Theory | 第21-23页 |
| 2.2.1 Definition of Customer Relationship Management | 第21-22页 |
| 2.2.2 Connotation of Customer Relationship Management | 第22页 |
| 2.2.3 Methods of Customer Relationship Management | 第22-23页 |
| 2.3 Influence of Cigarette Customers’ Purchasing Behavior on Retail Terminal | 第23-24页 |
| 2.4 Introduction of Michael Porter’s Five Forces Model | 第24页 |
| 2.5 SWOT Analysis | 第24-25页 |
| 2.6 Review research of Cigarette Retail Terminal Construction | 第25-30页 |
| 2.6.1 Definition of Cigarette Retail Terminal in China | 第25页 |
| 2.6.2 Review on Cigarette Retail Terminal Construction in China | 第25-27页 |
| 2.6.3 Review on Cigarette Retail Terminal Construction in Foreign Countries | 第27-30页 |
| 3. Case Description | 第30-37页 |
| 3.1 Introduction of Jiangmen Tobacco Company | 第30-31页 |
| 3.1.1 Brief Introduction of the Company | 第30页 |
| 3.1.2 Operating State of the Company | 第30-31页 |
| 3.2 Current Situation of Jiangmen Cigarette Retail Terminal | 第31-37页 |
| 3.2.1 History of China’s Cigarette Retail Terminal | 第31-32页 |
| 3.2.2 Current Situation of Cigarette Retail Terminals | 第32-33页 |
| 3.2.3 Current Situation of Jiangmen Modern Cigarette Retail Terminal | 第33-34页 |
| 3.2.4 Jiangmen Cigarette Retail Terminal Major Problem | 第34-37页 |
| 4. Case Analysis | 第37-52页 |
| 4.1 Analysis of Michael Porter’s Five Forces Model | 第37-40页 |
| 4.1.1 Analysis of Jiangmen Tobacco Five Forces Model | 第37-39页 |
| 4.1.2 Summary | 第39-40页 |
| 4.2 Behavioral Analysis of Cigarette Customers | 第40-46页 |
| 4.2.1 Basic Situation of Customers | 第41-42页 |
| 4.2.2 Cigarette Consumption Level | 第42页 |
| 4.2.3 Psychological Features of Consumers | 第42-46页 |
| 4.2.4 Summary | 第46页 |
| 4.3 SWOT Analysis | 第46-49页 |
| 4.3.1 Strength | 第46-48页 |
| 4.3.2 Weakness | 第48页 |
| 4.3.3 Opportunity | 第48-49页 |
| 4.3.4 Threats | 第49页 |
| 4.4 Summary of Case Analysis | 第49-52页 |
| 4.4.1 Lack Customer Value Evaluation System and Complete Service System | 第49-50页 |
| 4.4.2 Modern Functional Terminal System has not been Established | 第50-52页 |
| 5. Suggestions to Jiangmen Cigarette Retail Terminal Construction | 第52-64页 |
| 5.1 Establish Customer’s Value Evaluating System | 第52-56页 |
| 5.1.1 Customer Value Evaluating | 第52-53页 |
| 5.1.2 Indicator System based on Customer Value Evaluating | 第53-54页 |
| 5.1.3 Strategy of Providing Different Service to Different Customers | 第54-56页 |
| 5.2 Establish Modernized Functional Terminal | 第56-64页 |
| 5.2.1Function of Product Sales | 第56页 |
| 5.2.2 Function of Image Display | 第56-58页 |
| 5.2.3 Function of Brand Cultivation | 第58-59页 |
| 5.2.4 Function of Sales Promotion | 第59-60页 |
| 5.2.5 Function of Information Collection | 第60-62页 |
| 5.2.6 Function of Consumption Tracking | 第62-64页 |
| 6. Conclusions and Prospects | 第64-66页 |
| 6.1 Conclusions | 第64-65页 |
| 6.2 Prospects of the Research | 第65-66页 |
| REFERENCES | 第66-67页 |
