| 摘要 | 第1-4页 |
| Abstract | 第4-6页 |
| Contents | 第6-8页 |
| Chapter 1 Introduction | 第8-12页 |
| ·Background of the Study | 第8-9页 |
| ·Significance and Objective of the Study | 第9-10页 |
| ·Methodology of the Study | 第10-11页 |
| ·Organization of the Thesis | 第11-12页 |
| Chapter 2 Literature Review | 第12-27页 |
| ·Prototype Theory Study at Home andAboard | 第12-13页 |
| ·The Strong Memes of Language | 第13-16页 |
| ·Definition of Language Strong Memes | 第13-15页 |
| ·Features of Language Strong Memes | 第15-16页 |
| ·Copying-fidelity | 第15页 |
| ·Copying-fecundity | 第15-16页 |
| ·Longevity | 第16页 |
| ·ABasic and Brief Overview of Euphemism | 第16-25页 |
| ·Definition and Pragmatic Functions of Euphemism | 第17-21页 |
| ·Definition of Euphemism | 第17-19页 |
| ·Pragmatic Functions of Euphemism | 第19-21页 |
| ·Classifications of Euphemism Memes | 第21-25页 |
| ·According to the standard of Prescription | 第22-23页 |
| ·According to the standard of Function | 第23-24页 |
| ·According to the standard of Formation | 第24-25页 |
| ·Summary | 第25-27页 |
| Chapter 3 Theoretical Framework | 第27-35页 |
| ·Classical Theory of Categorization | 第27-28页 |
| ·The Prototype Theory of Categorization | 第28-32页 |
| ·Introduction of Prototype Theory of Categorization | 第28-29页 |
| ·Prototype Theory of Eleanor Rosch | 第29-30页 |
| ·“ Family Resemblance” of Wittgenstein | 第30-32页 |
| ·The Basic Principles of Categorization | 第32页 |
| ·Principle of cognitive economy | 第32页 |
| ·Principle of perceived world structure | 第32页 |
| ·Limitations of Prototype Categorization Theory | 第32-34页 |
| ·Summary | 第34-35页 |
| Chapter 4 Analysis of Euphemism Memes under Prototype Categorization Theory | 第35-59页 |
| ·Classification of Euphemism Memes under Prototype Categorization Theory | 第35-40页 |
| ·Traditional euphemism memes | 第36-38页 |
| ·Burgeoning euphemism memes | 第38-40页 |
| ·Analysis of Euphemism Memes under Prototype Categorization Theory | 第40-47页 |
| ·Category of Traditional Euphemism Memes | 第41-44页 |
| ·Euphemism Memes belonging to the Same Semantic Category of Taboos | 第41-43页 |
| ·Euphemism Memes belonging to the Superordinate Category of Taboos | 第43-44页 |
| ·Category of Burgeoning Euphemism Memes | 第44-47页 |
| ·Weaker Salience of Burgeoning Category Prototypes than Traditional Ones in Cognition | 第45-46页 |
| ·More Variability of Burgeoning Category Members than Traditional Ones in Cognition | 第46-47页 |
| ·Case Studies of Euphemism Memes in Both Categories | 第47-55页 |
| ·Traditional Euphemism Memes | 第48-52页 |
| ·Euphemism memes of “death” | 第48-50页 |
| ·Euphemism memes of “disease” | 第50-52页 |
| ·Burgeoning Euphemism Memes | 第52-55页 |
| ·Category of Political and Press Words | 第52-54页 |
| ·Category of Network Catchwords | 第54-55页 |
| ·Characteristics of Strong Euphemism Memes | 第55-58页 |
| ·Simplicity of Strong Euphemism Memes | 第55-56页 |
| ·Dynamism of Strong Euphemism Memes | 第56-58页 |
| ·Summary | 第58-59页 |
| Chapter 5 Conclusion | 第59-62页 |
| ·Findings of the Thesis | 第59-60页 |
| ·Implications | 第60页 |
| ·Limitations | 第60-61页 |
| ·Suggestions for Future Studies | 第61-62页 |
| Bibliography | 第62-65页 |
| Acknowledgements | 第65-66页 |
| 发表论文和参加科研情况说明 | 第66-67页 |
