| 摘要 | 第1-7页 |
| Abstract | 第7-11页 |
| Chapter 1 Introduction | 第11-14页 |
| ·Definition of Gender Stereotypes | 第11-12页 |
| ·Aim and Significance of the Study | 第12-14页 |
| Chapter 2 Literature Review | 第14-24页 |
| ·Studies on Gender Stereotypes in Advertisements in the West | 第14-22页 |
| ·Studies on gender stereotypes in TV commercials | 第14-16页 |
| ·Studies on gender stereotypes in magazine advertisements | 第16-17页 |
| ·CDA and its applications in studies on gender stereotypes in advertisements | 第17-22页 |
| ·A brief review of previous studies on CDA | 第17-20页 |
| ·Studies on gender stereotypes in advertisements with CDA approach | 第20-22页 |
| ·Studies on Gender Stereotypes in Advertisements in China | 第22-24页 |
| Chapter 3 Theoretical Background | 第24-32页 |
| ·A Brief Introduction of CDA | 第24-28页 |
| ·Discourse as social practice | 第25-26页 |
| ·Language,power and ideology | 第26-28页 |
| ·CDA and SFL | 第28-29页 |
| ·CDA and Gender Stereotypes in Advertisements | 第29-32页 |
| Chapter 4 Research Methodology | 第32-42页 |
| ·Sample Selection | 第32-33页 |
| ·Analytical Framework | 第33-42页 |
| ·Clause as the basic unit in analysis | 第33-35页 |
| ·Fairclough's three-dimensional framework | 第35-37页 |
| ·Focuses of analysis in SFG | 第37-42页 |
| ·Transitivity system | 第37-39页 |
| ·Mood and Modality system | 第39-42页 |
| Chapter 5 Analysis | 第42-63页 |
| ·Descriptive Analysis | 第42-57页 |
| ·Descriptive analysis in terms of ideational function | 第42-52页 |
| ·Descriptive analysis in terms of interpersonal function | 第52-57页 |
| ·Results and Findings | 第57-63页 |
| Chapter 6 Conclusion | 第63-66页 |
| ·Summary | 第63-65页 |
| ·Limitations of the Thesis and Suggestions for Future Studies | 第65-66页 |
| Acknowledgements | 第66-67页 |
| Published Papers | 第67-68页 |
| Bibliography | 第68-73页 |
| Appendix Ⅰ | 第73-76页 |
| Appendix Ⅱ | 第76-81页 |
| 详细摘要 | 第81-94页 |
