| Chapter One Introduction | 第1-24页 |
| ·Definition of metaphor | 第8-11页 |
| ·How do people analyze metaphor | 第11-22页 |
| ·A review of the study of metaphor | 第11-14页 |
| ·The study of metaphor in a syntactic way | 第14-16页 |
| ·The study of metaphor in a semantic way | 第16-18页 |
| ·The study of metaphor in a cognitive way | 第18-19页 |
| ·The study of metaphor in a pragmatic way | 第19-22页 |
| ·The aim of this paper | 第22-24页 |
| Chapter Two A Four-level Analyzing Model of Metaphor — A Speech Act Approach | 第24-35页 |
| ·Using metaphor as a speech act | 第24-27页 |
| ·The first-order meaning and the second-order meaning of metaphor | 第27-29页 |
| ·The four levels of speech acts | 第29-32页 |
| ·A four-level analyzing model of metaphor | 第32-35页 |
| Chapter Three Case Study Ⅰ : Four-level Analysis of Metaphor in Commercial Advertisement | 第35-46页 |
| ·Reasons for choosing commercial advertisement as the analyzing target | 第35-37页 |
| ·The identification of the four levels of metaphor | 第37-39页 |
| ·The continuity of four-level analysis of metaphor | 第39-42页 |
| ·The incontinuity of four-level analysis of metaphor | 第42-46页 |
| Chapter Four Case Study Ⅱ : Effect Analysis of Metaphor in Commercial Advertisement | 第46-59页 |
| ·The way to test the communicative effect of commercial advertisement | 第46-49页 |
| ·The identification of the effect of metaphor | 第49-52页 |
| ·The realization of the illocutionary effect of metaphor | 第52-56页 |
| ·The realization of the perlocutionary effect of metaphor | 第56-59页 |
| Chapter Five Suggestion for Modern English Commercial Advertisement | 第59-66页 |
| ·Criterions | 第59-62页 |
| ·Some trends | 第62-66页 |
| Chapter Six Conclusion | 第66-68页 |
| Bibliography | 第68-72页 |
| Acknowledgements | 第72-73页 |
| Publications | 第73-74页 |
