| ABSTRACT | 第1-4页 |
| 摘要 | 第4-6页 |
| CONTENTS | 第6-8页 |
| Chapter One Introduction | 第8-13页 |
| ·Rationales for the Present Study | 第8-10页 |
| ·Objectives of the Present Study | 第10-11页 |
| ·Data Collection and Research Methodology | 第11页 |
| ·Data Collection | 第11页 |
| ·Research Methodology | 第11页 |
| ·Organization of the Thesis | 第11-13页 |
| Chapter Two Literature Review and Theoretical Foundation | 第13-39页 |
| ·A Brief Introduction to Advertising | 第13-15页 |
| ·Definition of Advertising and Its Language | 第13-14页 |
| ·Types and Functions of Advertising | 第14-15页 |
| ·Previous Studies of English Advertising | 第15-19页 |
| ·Studies of Genre and Genre Analysis | 第19-30页 |
| ·Definitions of Genre | 第19-22页 |
| ·Three Traditions in Genre Analysis | 第22-25页 |
| ·Swales'CARS Model and Bhatia's Move Model | 第25-27页 |
| ·Hasan's GSP Theory | 第27-30页 |
| ·Studies of Appraisal Theory | 第30-39页 |
| ·Overview of Appraisal Theory | 第30-31页 |
| ·Attitude | 第31-34页 |
| ·Engagement | 第34-36页 |
| ·Graduation | 第36-37页 |
| ·Applications of Appraisal Theory | 第37-39页 |
| Chapter Three An Analysis of Generic Structure of English Commercial Advertising | 第39-63页 |
| ·A Move Analysis of English Commercial Advertising | 第39-54页 |
| ·Communicative Purposes of English Commercial Advertising | 第39-40页 |
| ·The Move Structure of English Commercial Advertising | 第40-43页 |
| ·Rationalizing the Move Structure of English Commercial Advertising | 第43-54页 |
| ·A GSP Analysis of English Commercial Advertising | 第54-63页 |
| ·Contextual Configuration of English Commercial Advertising | 第54-56页 |
| ·GSP of ECA | 第56-60页 |
| ·Rationalizing the GSP Model of ECA | 第60-63页 |
| Chapter Four An Analysis of Appraisal Resources in English Commercial Advertising | 第63-87页 |
| ·Attitude,Engagement and Graduation Resources | 第63-76页 |
| ·Attitude | 第63-68页 |
| ·Engagement | 第68-73页 |
| ·Graduation | 第73-76页 |
| ·A Sample Analysis | 第76-85页 |
| ·The Distribution and Frequency of Appraisal Resources in the Generic Structure | 第85-87页 |
| Chapter Five Conclusion | 第87-91页 |
| ·Major Findings | 第87-88页 |
| ·Pedagogical Implications | 第88-90页 |
| ·Limitations of the Present Study | 第90-91页 |
| References | 第91-95页 |
| Appendix One Sources of Corpus | 第95-96页 |
| Appendix Two A Sample Text | 第96-98页 |
| Acknowledgements | 第98-99页 |
| 作者在攻读硕士期间发表的论文及科研成果 | 第99-100页 |
