| Abstract | 第1-5页 |
| 内容摘要 | 第5-6页 |
| Acknowledgments | 第6-9页 |
| Introduction | 第9-14页 |
| Chapter One The Backgrounds of Cowperwood's Business Ethics | 第14-26页 |
| ·Naturalism | 第14-19页 |
| ·The Evolution of Naturalism | 第14-15页 |
| ·The Major Characteristics of Naturalism | 第15-16页 |
| ·American Naturalism | 第16-17页 |
| ·Dreiser's Naturalist Tendency | 第17-18页 |
| ·The Financier as a Naturalistic Novel | 第18-19页 |
| ·Consumer Culture | 第19-21页 |
| ·The Rise of Consumer Culture | 第19-20页 |
| ·The Influence of Consumer Culture on Dreiser | 第20-21页 |
| ·The American Individualism | 第21-23页 |
| ·The Philosophical Basis of the American Culture | 第21-22页 |
| ·The Origin of American Individualism | 第22-23页 |
| ·The American Individualism | 第23页 |
| ·The Manifestation of Dreiser's Early Ethics in The Financier | 第23-26页 |
| Chapter Two The Backgrounds of Qiao Zhiyong's Business Ethics | 第26-32页 |
| ·Confucianism | 第26-30页 |
| ·Confucian Ethics | 第26-28页 |
| ·Chinese Collectivism | 第28-30页 |
| ·The Lack of Honesty in the Present Commercial Society | 第30-32页 |
| Chapter Three A Comparison of the Business Ethics in The Financier and The Qiao Compound | 第32-47页 |
| ·Two Commercial Talents | 第32-35页 |
| ·Speculative Economy vs.Credit Economy | 第35-39页 |
| ·The Principle of Unscrupulousness vs.the Principle of "Righteousness First,Benefit Second" | 第39-43页 |
| ·Benefitting Oneself Only vs.Benefitting the Masses and Country with Business | 第43-47页 |
| Conclusion | 第47-52页 |
| Bibliography | 第52-55页 |
| Appendix | 第55-56页 |
