| ABSTRACT | 第9-10页 |
| CHAPTER 1: INTRODUCTION | 第11-20页 |
| 1.1 Statement of research | 第11-13页 |
| 1.1.1 Research background | 第11-13页 |
| 1.1.2 Research topic-issues | 第13页 |
| 1.2 literature reviews | 第13-16页 |
| 1.2.1 Social media usage behavior | 第13-14页 |
| 1.2.2 Social media and Intercultural communication | 第14-16页 |
| 1.3 Objective of thesis | 第16-17页 |
| 1.4 Research questions | 第17页 |
| 1.5 Research methods | 第17页 |
| 1.6 Thesis structures | 第17-19页 |
| 1.7 Significance of the research | 第19-20页 |
| CHAPTER 2: CONCEPTS, THEORIES AND METHODOLOGY | 第20-35页 |
| 2.1 Idea of Mobile social media | 第20-21页 |
| 2.2 The Technology Acceptance | 第21-24页 |
| 2.2.1 Definition and Meaning of Technology Acceptance | 第21页 |
| 2.2.2 The Technology Acceptance Process | 第21-22页 |
| 2.2.3 The Factors affecting Technology Acceptance | 第22-23页 |
| 2.2.4 Technology Acceptance Model: TAM | 第23-24页 |
| 2.3 Theory of Learning from Media | 第24-25页 |
| 2.4 Meaning of WeChat application | 第25-29页 |
| 2.4.1 WeChat Messaging | 第25-26页 |
| 2.4.2 WeChat Moment | 第26-27页 |
| 2.4.3 WeChat Public official account | 第27-28页 |
| 2.4.4 WeChat Pay (Payment Service) | 第28-29页 |
| 2.5. Idea in usefulness of WeChat application | 第29-31页 |
| 2.5.1 WeChat application make students to increase their knowledge of education | 第29页 |
| 2.5.2 Data transmission of WeChat application | 第29页 |
| 2.5.3 WeChat application has truly reflected the psychological phenomenon | 第29-30页 |
| 2.5.4 The facilitation of students' daily life | 第30-31页 |
| 2.6 Research Methodology | 第31-34页 |
| 2.6.1 Participant, samplings and location of research | 第31页 |
| 2.6.2 Instrumentation | 第31-33页 |
| 2.6.3 Data collection | 第33-34页 |
| 2.6.4 Data analysis | 第34页 |
| 2.7 Definitions | 第34-35页 |
| CHAPTER 3: QUANTITATIVE RESULTS | 第35-53页 |
| 3.1 General Information of participants | 第35-40页 |
| 3.2 WeChat application usage behaviors | 第40-50页 |
| 3.3 Opinion in WeChat application usage | 第50-53页 |
| CHAPTER 4: DATA ANALYSIS AND IN-DEPTH INTERVIEW | 第53-86页 |
| 4.1 The data analysis of WeChat usage behaviors among Thai students in China | 第53-81页 |
| 4.1.1 Characteristics of using WeChat | 第53-61页 |
| 4.1.2 WeChat application creates social network | 第61-66页 |
| 4.1.3 Initiating a relationship with a social of Chinese native speaker | 第66-78页 |
| 4.1.4 Integrating WeChat to real world practice | 第78-81页 |
| 4.2 The data analysis of opinion in the use of WeChat application | 第81-86页 |
| 4.2.1 Usefulness | 第81-83页 |
| 4.2.2 Social network | 第83-85页 |
| 4.2.3 Adoption of WeChat application | 第85-86页 |
| CHAPTER 5: CONCLUSIONS AND SUGGESTIONS | 第86-91页 |
| 5.1 Research conclusions | 第86-89页 |
| 5.1.1 WeChat application usage behavior of Thai students in China | 第86-87页 |
| 5.1.2 The use of WeChat can enhance their intercultural competenceto understand China | 第87-89页 |
| 5.2 Implications | 第89-91页 |
| 5.2.1 Suggestions for using the research result to develop WeChat Application | 第89页 |
| 5.2.2 Limitations | 第89-90页 |
| 5.2.3 Directions for future research | 第90-91页 |
| APPENDIX | 第91-104页 |
| -Questionnaires on WeChat application usage behavior of Thai students in China | 第92-100页 |
| -In-depth interview questions about perspective on WeChat application | 第100-102页 |
| -Interviewee Lists | 第102-104页 |
| REFERENCE LISTS | 第104-108页 |
| ACKNOWLEDGEMENT | 第108-109页 |
| 学位论文评阅及答辩情况表 | 第109页 |
