| 摘要 | 第4-6页 |
| Abstract | 第6-9页 |
| Contents | 第10-14页 |
| Table Contents | 第14-16页 |
| Figure Contents | 第16-17页 |
| Glossary of Terms and Abbreviations | 第17-18页 |
| Chapter 1 Introduction | 第18-28页 |
| 1.1 Introduction | 第18-19页 |
| 1.2 Signiifcance of study | 第19页 |
| 1.3 Objectives of the Study | 第19-20页 |
| 1.4 What is Innovation | 第20-25页 |
| 1.4.1 The Innovation Activities | 第21页 |
| 1.4.2 Main Type of Innovation | 第21-23页 |
| 1.4.2.1 Product/Service Innovations | 第21-22页 |
| 1.4.2.2 Process Innovations | 第22页 |
| 1.4.2.3 Marketing Innovations | 第22-23页 |
| 1.4.2.4 Organizational Innovations | 第23页 |
| 1.4.3 Types of Innovation Based on Impact | 第23-24页 |
| 1.4.3.1 Incremental innovations | 第23-24页 |
| 1.4.3.2 Radical innovations | 第24页 |
| 1.4.4 Typologies of Service Sector Innovations | 第24-25页 |
| 1.4.4.1 Service innovations | 第24页 |
| 1.4.4.2 Service Delivery innovations | 第24页 |
| 1.4.4.3 Administrative/Organizational/policy innovation | 第24-25页 |
| 1.4.4.4 Conceptual innovations | 第25页 |
| 1.4.4.5 Systematic Innovations | 第25页 |
| 1.4.5 O bjectives and Effects of Innovations | 第25页 |
| 1.4.5.1 Face Competition,Demand and Markets | 第25页 |
| 1.4.5.2 Production and Delivery | 第25页 |
| 1.5 Scope of Study | 第25-26页 |
| 1.6 Scheme of the Thesis | 第26-28页 |
| Chapter 2 Contribution of Service Sector in the Economy of Pakistan | 第28-41页 |
| 2.1 Cont ribution of Service Sector in World Economy GDP | 第28页 |
| 2.2 Situation of Service Sector in Pakistan | 第28-29页 |
| 2.3 Categorization of Service Sector in Pakistan | 第29-32页 |
| 2.3.1 Wholesale and Retail Trade | 第29-30页 |
| 2.3.2 Transport,Storage and Communications | 第30页 |
| 2.3.3 Information and Communication Technologies | 第30-31页 |
| 2.3.4 Finance and Insurance | 第31页 |
| 2.3.5 Housing and Construction | 第31页 |
| 2.3.6 Public Administration and Defense | 第31-32页 |
| 2.3.7 Educational Services | 第32页 |
| 2.3.8 Health Services | 第32页 |
| 2.4 Comparing Annual Growth Rate in the Service Sector with Goods Sector | 第32-34页 |
| 2.5 Share of Service Sector in Trade | 第34-35页 |
| 2.6 Share of Service Sector in Foreign Direct Investment | 第35-36页 |
| 2.7 Share of Service Sector in Employment | 第36-38页 |
| 2.7.1 White Collar | 第36-37页 |
| 2.7.2 Brown Collar | 第37页 |
| 2.7.3 Blue Collar | 第37-38页 |
| 2.8 History of Innovation,Science and Technology Policies in Pakistan | 第38-41页 |
| 2.8.1 Government Policy Objectives for Innovation | 第38-39页 |
| 2.8.2 Government Policy Actions for Innovation | 第39页 |
| 2.8.3 Human Resource Development | 第39页 |
| 2.8.4 Technology Development | 第39页 |
| 2.8.5 International Cooperation | 第39-41页 |
| Chapter 3 Literature Review | 第41-50页 |
| Chapter 4 Critical Factors Affecting Service Sector Innovations | 第50-60页 |
| 4.1 Human Capital | 第50-51页 |
| 4.1.1 H1:Human Capital is positively and significantly Associated with Innovation Perfor-mance | 第51页 |
| 4.2 Knowledge Capital | 第51-52页 |
| 4.2.1 H2:Knowledge Sourcing Activities are positively and significantly Associated with Inno-vation | 第52页 |
| 4.3 Information Sources | 第52-53页 |
| 4.3.1 H3:The use of Universities,Competitors, and Conferences as information source ispositively associated with innova-tion | 第53页 |
| 4.4 Cooperation for innovation | 第53-55页 |
| 4.4.1 H4:Degree of Cooperation for Innovation is positively associated with innovation | 第54-55页 |
| 4.5 Size of Firm | 第55-56页 |
| 4.5.1 H5:Large service firms show more innovative performance | 第55-56页 |
| 4.6 Leadership Emphasis for Innovation | 第56-57页 |
| 4.6.1 H 6:Leadership emphasis for innovation strongly affects firms innovation perfor-mance | 第56-57页 |
| 4.7 Firm Policy and Strategy for Innovation | 第57页 |
| 4.7.1 H7:Firm policy & strategy strongly affects firm's innovation performance | 第57页 |
| 4.8 Government Policies for Innovation | 第57-58页 |
| 4.8.1 H8:Government policies for innovation strongly affect firm's innovation perfor—mance in the service sectorfirms | 第58页 |
| 4.9 Innovation Budget | 第58-60页 |
| 4.9.1 H9:Firms with higher innovation budget have higher innovation performancethen firm with low innovation budget | 第59-60页 |
| Chapter 5 Methodology and Framework | 第60-71页 |
| 5.1 Type of Study | 第60页 |
| 5.2 Type of Investigation | 第60页 |
| 5.3 Extent of Researcher Interference and Study Setting | 第60页 |
| 5.4 Unit of Analysis | 第60-61页 |
| 5.5 Sampling Method and Type of Data Collected | 第61页 |
| 5.6 The Research Questionnaire | 第61页 |
| 5.7 The Sample | 第61页 |
| 5.8 The Problem Statement | 第61页 |
| 5.9 The Dependent Variable | 第61-64页 |
| 5.9.1 Product/Service Innovation | 第62页 |
| 5.9.2 Process Innovations | 第62页 |
| 5.9.3 Marketing Innovation | 第62-63页 |
| 5.9.4 Organizational Innovations | 第63-64页 |
| 5.10 The Independent Variables | 第64-66页 |
| 5.10.1 Human Capital | 第64页 |
| 5.10.2 Knowledge Capital | 第64页 |
| 5.10.3 Information Sources | 第64-65页 |
| 5.10.4 Cooperation for innovation | 第65页 |
| 5.10.5 Leadership Emphasis for Innovation | 第65页 |
| 5.10.6 Firm Policy and Strategy for Innovation | 第65-66页 |
| 5.10.7 Innovation Budget | 第66页 |
| 5.11 The Moderating Variable | 第66-68页 |
| 5.11.1 Size of Firm | 第66-68页 |
| 5.11.2 Government Policies for Innovation | 第68页 |
| 5.12 Mathematical Representation of Model | 第68-71页 |
| Chapter 6 Analysis & Discussion | 第71-103页 |
| 6.1 Descriptive Analysis | 第71-88页 |
| 6.1.1 Reliability Analysis | 第72-74页 |
| 6.1.2 Factor Analysis | 第74-78页 |
| 6.1.3 Mean Agreeness Rating for Contributing Factors of Service Innovations | 第78页 |
| 6.1.4 Explanation of Mean Agreeness Rating for Human Capital | 第78-80页 |
| 6.1.5 Explanation of Mean Agreeness Rating for Knowledge Capital | 第80-81页 |
| 6.1.6 Explanation of Mean Agreeness Rating for Information Sources | 第81-82页 |
| 6.1.7 Explanation of Mean Agreeness Rating Cooperation for Innovation | 第82-83页 |
| 6.1.8 Explanation of Mean Agreeness Rating Leadership Emphasis for Innovation | 第83-84页 |
| 6.1.9 Explanation of Mean Agreeness Rating Firm Policy and Strategy for Innovation | 第84-85页 |
| 6.1.10 Explanation of Mean Agreeness Rating for Innovation Budget | 第85-86页 |
| 6.1.11 Explanation of Mean Agreeness Rating Government Policies for innovation | 第86-87页 |
| 6.1.12 Explanation of Mean Agreeness Rating for Firm Size | 第87-88页 |
| 6.2 Quantitative Analysis | 第88-103页 |
| 6.2.1 Significance of Agreeness Ratings Compared to Test Values of 4.0 and 4.2 | 第88-90页 |
| 6.2.2 Pearson's Correlation Coefficient Analysis | 第90-98页 |
| 6.2.2.1 Pearson's Correlation Coefficient for Human Capital | 第90-91页 |
| 6.2.2.2 Pearson's Correlation Coefficient for Knowledge Capital | 第91-92页 |
| 6.2.2.3 Pearson's Correlation Coefficient for Information Sources | 第92-93页 |
| 6.2.2.4 Pearson's Correlation Coefficient for Cooperation for innovation | 第93-94页 |
| 6.2.2.5 Pearson's Correlation Coefficient for Size of Firm | 第94-95页 |
| 6.2.2.6 Pearson's Correlation Coefficient for Leadership Emphasis for Innovation | 第95-96页 |
| 6.2.2.7 Pearson's Correlation Coefficient for Firm policy and strategy for innovation | 第96-97页 |
| 6.2.2.8 Pearson's Correlation Coefficient for Government Policies for Innovation | 第97-98页 |
| 6.2.2.9 Pearson's Correlation Coefficient for Innovation Budget | 第98页 |
| 6.2.3 Tobit Regression for Four Types of Innovations | 第98-103页 |
| Chapter 7 Conclusion | 第103-106页 |
| 7.1 Conclusions | 第103-105页 |
| 7.2 Implications of the Study | 第105-106页 |
| Chapter 8 References | 第106-114页 |
| Appendix | 第114-119页 |
| Acknowledgement | 第119-120页 |
| Academic Articles and Research Outcomes Study Period | 第120页 |
