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Studies on Optimization of Undergraduate Business English Curriculum Design Based on Needs Analysis

ACKNOWLEDGEMENTS第8-9页
摘要第9-10页
ABSTRACT第10-11页
CHAPTER I INTRODUCTION第18-23页
    1.1 Research Background第18-19页
    1.2 Research Significance第19-20页
    1.3 Research Purpose第20-21页
    1.4 Organization of the Thesis第21-23页
CHAPTER II LITERATURE REVIEW第23-40页
    2.1 Key Terms第23-27页
        2.1.1 Needs and needs analysis第23-25页
        2.1.2 Business English第25-26页
        2.1.3 Curriculum design第26-27页
    2.2 Previous Studies on Needs Analysis第27-37页
        2.2.1 Previous studies on needs analysis abroad第28-33页
        2.2.2 Previous studies on needs analysis at home第33-37页
    2.3 Studies on Needs Analysis of Business English Curriculum Design at Home第37-38页
    2.4 Theoretical Framework Adopted in this Study第38-40页
CHAPTER III RESEARCH METHODOLOGY第40-47页
    3.1 Research Questions第40页
    3.2 Research Subjects第40-41页
    3.3 Research Instruments第41-43页
    3.4 Research Procedures第43-47页
        3.4.1 Pilot study第43页
        3.4.2 Data collection第43-45页
        3.4.3 Data analysis第45页
        3.4.4 Reliability analysis of the questionnaires第45-47页
CHAPTER IV RESULTS AND DISCUSSION第47-74页
    4.1 Learners’ Learning Needs Analysis第47-54页
        4.1.1 Learning needs of course variety第47-49页
        4.1.2 Learning needs of teaching hours第49-52页
        4.1.3 Learning needs of assessment methods第52-54页
    4.2 Learners’ Employment Needs Analysis第54-58页
        4.2.1 Employment target第55-56页
        4.2.2 Employment needs of business English related certificates第56页
        4.2.3 Employment needs of internship activities第56-58页
    4.3 Attitudes towards Current Business English Curriculum Design第58-64页
        4.3.1 Satisfaction towards teaching contents第58-60页
        4.3.2 Satisfaction towards teaching methods第60-62页
        4.3.3 Satisfaction towards teaching materials第62-64页
    4.4 Social Needs Analysis第64-74页
        4.4.1 Job demand for business English talents第64-65页
        4.4.2 Social needs of business English knowledge and skills第65-67页
        4.4.3 Social needs of business English abilities第67-69页
        4.4.4 Social needs of business English related certificates第69-71页
        4.4.5 Attitudes towards internship activities第71-74页
CHAPTER V SUGGESTIONS第74-79页
    5.1 Adjustment of Course Modules第74-75页
    5.2 Enhancement of Practical Teaching第75-76页
    5.3 Enrichment of Teaching Methods第76-77页
    5.4 Improvement of Teaching Materials第77-78页
    5.5 Advancement of Course Assessment第78-79页
CHAPTER VI CONCLUSION第79-83页
    6.1 Major Findings第79-81页
    6.2 Limitations of the Study第81-82页
    6.3 Suggestions for Future Study第82-83页
WORKS CITED第83-88页
APPENDIX I第88-91页
APPENDIX II第91-94页
APPENDIX III第94-96页

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