ACKNOWLEDGEMENTS | 第8-9页 |
摘要 | 第9-10页 |
ABSTRACT | 第10-11页 |
CHAPTER I INTRODUCTION | 第18-23页 |
1.1 Research Background | 第18-19页 |
1.2 Research Significance | 第19-20页 |
1.3 Research Purpose | 第20-21页 |
1.4 Organization of the Thesis | 第21-23页 |
CHAPTER II LITERATURE REVIEW | 第23-40页 |
2.1 Key Terms | 第23-27页 |
2.1.1 Needs and needs analysis | 第23-25页 |
2.1.2 Business English | 第25-26页 |
2.1.3 Curriculum design | 第26-27页 |
2.2 Previous Studies on Needs Analysis | 第27-37页 |
2.2.1 Previous studies on needs analysis abroad | 第28-33页 |
2.2.2 Previous studies on needs analysis at home | 第33-37页 |
2.3 Studies on Needs Analysis of Business English Curriculum Design at Home | 第37-38页 |
2.4 Theoretical Framework Adopted in this Study | 第38-40页 |
CHAPTER III RESEARCH METHODOLOGY | 第40-47页 |
3.1 Research Questions | 第40页 |
3.2 Research Subjects | 第40-41页 |
3.3 Research Instruments | 第41-43页 |
3.4 Research Procedures | 第43-47页 |
3.4.1 Pilot study | 第43页 |
3.4.2 Data collection | 第43-45页 |
3.4.3 Data analysis | 第45页 |
3.4.4 Reliability analysis of the questionnaires | 第45-47页 |
CHAPTER IV RESULTS AND DISCUSSION | 第47-74页 |
4.1 Learners’ Learning Needs Analysis | 第47-54页 |
4.1.1 Learning needs of course variety | 第47-49页 |
4.1.2 Learning needs of teaching hours | 第49-52页 |
4.1.3 Learning needs of assessment methods | 第52-54页 |
4.2 Learners’ Employment Needs Analysis | 第54-58页 |
4.2.1 Employment target | 第55-56页 |
4.2.2 Employment needs of business English related certificates | 第56页 |
4.2.3 Employment needs of internship activities | 第56-58页 |
4.3 Attitudes towards Current Business English Curriculum Design | 第58-64页 |
4.3.1 Satisfaction towards teaching contents | 第58-60页 |
4.3.2 Satisfaction towards teaching methods | 第60-62页 |
4.3.3 Satisfaction towards teaching materials | 第62-64页 |
4.4 Social Needs Analysis | 第64-74页 |
4.4.1 Job demand for business English talents | 第64-65页 |
4.4.2 Social needs of business English knowledge and skills | 第65-67页 |
4.4.3 Social needs of business English abilities | 第67-69页 |
4.4.4 Social needs of business English related certificates | 第69-71页 |
4.4.5 Attitudes towards internship activities | 第71-74页 |
CHAPTER V SUGGESTIONS | 第74-79页 |
5.1 Adjustment of Course Modules | 第74-75页 |
5.2 Enhancement of Practical Teaching | 第75-76页 |
5.3 Enrichment of Teaching Methods | 第76-77页 |
5.4 Improvement of Teaching Materials | 第77-78页 |
5.5 Advancement of Course Assessment | 第78-79页 |
CHAPTER VI CONCLUSION | 第79-83页 |
6.1 Major Findings | 第79-81页 |
6.2 Limitations of the Study | 第81-82页 |
6.3 Suggestions for Future Study | 第82-83页 |
WORKS CITED | 第83-88页 |
APPENDIX I | 第88-91页 |
APPENDIX II | 第91-94页 |
APPENDIX III | 第94-96页 |