| Acknowledgements | 第1-6页 |
| 摘要 | 第6-7页 |
| Abstract | 第7-11页 |
| Chapter 1 Introduction | 第11-14页 |
| Chapter 2 Literature Review and Theoretical Foundation | 第14-44页 |
| ·The Introduction of Advertising | 第14-20页 |
| ·Several Definitions of Advertising | 第14-15页 |
| ·Types and Functions of Advertising | 第15-17页 |
| ·Previous Studies of English Advertising Discourse | 第17-20页 |
| ·Halliday's Mood System | 第20-32页 |
| ·Mood | 第22-29页 |
| ·Modality | 第29-32页 |
| ·Martin's Appraisal System | 第32-44页 |
| ·Attitude System | 第34-39页 |
| ·Graduation System | 第39-40页 |
| ·Engagement System | 第40-44页 |
| Chapter 3 The Analysis of Halliday's Mood System in English Advertising Discourse | 第44-75页 |
| ·The Analysis of Mood Patterns in English Advertising Discourse | 第44-53页 |
| ·The Analysis of Mood Adjuncts in English Advertising Discourse | 第53-63页 |
| ·The Analysis of Modality Auxiliaries in English Advertising English Discourse | 第63-72页 |
| ·Summary | 第72-75页 |
| Chapter 4 The Analysis of Martin's Appraisal System in English Advertising Discourse | 第75-90页 |
| ·The Analysis of Attitudes in English Advertising Discourse | 第76-84页 |
| ·The Analysis of Affect in English Advertising Discourse | 第76-78页 |
| ·The Analysis of Judgment in English Advertising Discourse | 第78-80页 |
| ·The Analysis of Appreciation in English Advertising Discourse | 第80-84页 |
| ·The Analysis of Amplifying Attitudes in English Advertising Discourse | 第84-87页 |
| ·The Analysis of Sources of Attitudes in English Advertising Discourse | 第87-89页 |
| ·Summary | 第89-90页 |
| Chapter 5 Conclusion | 第90-94页 |
| ·Major Conclusion Drawn in the Study | 第90-92页 |
| ·Implication | 第92页 |
| ·Suggestions for Future Study | 第92-94页 |
| Works Cited | 第94-98页 |
| 攻读硕士学位期间发表的论文和学术成果 | 第98页 |
