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人际意义视角下的英汉公益广告语篇差异分析

Chinese Abstarct第5-6页
English Abstarct第6-7页
List of Abbreviation第13-14页
Chapter One Introduction第14-19页
    1.1 Background of Public Service Advertising Research第14-16页
    1.2 Research Motivation and Significance第16-17页
    1.3 Data Collection and Methodology第17页
    1.4 Organization of the Thesis第17-19页
Chapter Two Literature Review第19-23页
    2.1 Advertising Study from the Perspective of Functional Grammar第19-22页
        2.1.1 Research Abroad第19-20页
        2.1.2 Research at Home第20-22页
    2.2 Summary第22-23页
Chapter Three Theoretical Framework第23-37页
    3.1 Systemic Functional Grammar第23页
    3.2 Introduction of Interpersonal Meaning第23-24页
    3.3 Realization of Interpersonal Meaning第24-34页
        3.3.1 Mood第25-29页
        3.3.2 Modality第29-32页
        3.3.3 Person System第32-34页
    3.4 Summary第34-37页
Chapter Four Contrastive Analysis of Chinese & English PSA Texts第37-60页
    4.1 Contrastive Analysis of Mood第37-46页
        4.1.1 Speech Roles in PSA Texts第38页
        4.1.2 Mood Analysis in Chinese and English PSA Texts第38-45页
        4.1.3 Summary第45-46页
    4.2 Contrastive Analysis of Modality第46-53页
        4.2.1 Realization of Modality第46-47页
        4.2.2 Modal Operators第47-50页
        4.2.3 Modal Adjuncts第50-53页
        4.2.4 Summary第53页
    4.3 Contrastive Analysis of Person System第53-60页
        4.3.1 First Person Pronoun第55-56页
        4.3.2 Second Person Pronoun第56-57页
        4.3.3 Third Person Pronoun第57-58页
        4.3.4 Summary第58-60页
Chapter Five A Discussion about Differences between Chinese & English PSA Texts第60-65页
    5.1 Difference in Cultures第60-62页
    5.2 Difference in Values第62-63页
    5.3 Difference in Thinking Patterns第63-65页
Chapter Six Conclusion第65-68页
    6.1 Major Findings of the Research第65-66页
    6.2 Implications of the Research第66-67页
    6.3 Limitations of the Research第67-68页
References第68-73页
Appendix I Chinese PSA Texts第73-78页
Appendix II English PSA Texts第78-83页
Papers Published in the Period of MA Education第83-84页
Acknowledgements第84页

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