| Abstract | 第2页 |
| 中文摘要 | 第3-4页 |
| 中文文摘 | 第4-6页 |
| CONTENTS | 第6-8页 |
| Chapter One Introduction | 第8-14页 |
| 1.1 General Introduction of 2012 American Presidential Election | 第8-10页 |
| 1.2 Literature Review of the 2012 First Presidenti al Debate | 第10-12页 |
| 1.3 Reasons and Significance for This Research | 第12-14页 |
| Chapter Two Theoretical Underpinnings | 第14-22页 |
| 2.1 Universal Rhetoric | 第14页 |
| 2.2 Definition of Rhetoric | 第14-15页 |
| 2.3 Rhetoric Seeks Persuasion | 第15-16页 |
| 2.4 Three Rhetorical Appeals | 第16-19页 |
| 2.5 Audience-Adapted Rhetoric | 第19-22页 |
| Chapter Three A Contrastive Rhetorical Analysis of Obama's and Romney'sPerformance in the Debate | 第22-48页 |
| 3.1 A Contrastive Analysis from Appeal to Logos | 第22-31页 |
| 3.2 A Contrastive Analysis from Appeal to Pathos | 第31-37页 |
| 3.3 A Contrastive Analysis from Appeal to Ethos | 第37-45页 |
| 3.4 Conclusion of the Contrastive Analysis of Obama's and Romney's Performance | 第45-48页 |
| Chapter Four A Contrastive Analysis of Other Rhetorical Factors | 第48-56页 |
| 4.1 A Contrastive Analysis from Their Persuasive Ability | 第48-52页 |
| 4.2 A Contrastive Analysis from Debate Strategy | 第52-53页 |
| 4.3 A Contrastive Analysis from Reliance on Speechwriter and Teleprompter | 第53-56页 |
| Chapter Five Conclusion | 第56-58页 |
| 5.1 Summary | 第56-57页 |
| 5.2 Value and Significance | 第57-58页 |
| References | 第58-64页 |
| Acknowledgements | 第64-66页 |
| 攻读学位期间承担的科研任务与主要成果 | 第66-68页 |
| 个人简历 | 第68-72页 |
