| 内容提要 | 第1-6页 |
| Synopsis | 第6-10页 |
| CHAPTER I INTRODUCTION | 第10-13页 |
| CHAPTER II LITERATURE REVIEW | 第13-36页 |
| ·THEORIES OF PRESUPPOSITION | 第13-28页 |
| ·THEORIES OF ADVERTISING | 第28-36页 |
| CHAPTER III PRESUPPOSITION IN ENGLISH CONSUMER ADVERTISEMENT | 第36-62页 |
| ·RESEARCH DESIGN | 第36-37页 |
| ·TYPES OF PRESUPPOSITIONS IN ENGLISH CONSUMER ADVERTISEMENT | 第37-62页 |
| CHAPTER IV RESULTS AND DISCUSSIONS | 第62-79页 |
| ·EMPLOYMENT OF PRESUPPOSITION IN ENGLISH CONSUMER ADVERTISEMENT | 第62-74页 |
| ·DISTRIBUTION OF DIFFERENT TYPES OF PRESUPPOSITIONS ACCORDING TO A LINGUISTIC CLASSIFICATION | 第74-77页 |
| ·DISTRIBUTION OF DIFFERENT TYPES OF PRESUPPOSITIONS ACCORDING TO ADVERTISING APPEALS | 第77-79页 |
| CHAPTER V CONCLUSION | 第79-82页 |
| REFERENCES | 第82-86页 |
| APPENDIX | 第86-90页 |
| 摘要 | 第90-95页 |
| ABSTRACT | 第95-102页 |
| ACKNOWLEDGEMENTS | 第102页 |
