| ABSTRACT | 第1-5页 |
| 摘要 | 第5-7页 |
| CONTENT | 第7-9页 |
| Ⅰ. Introduction | 第9-14页 |
| Ⅱ. Causes of the Competition | 第14-25页 |
| ·Theory | 第14-19页 |
| ·Opening up Car Market, Emerging Advantages of Policy and Location | 第19-21页 |
| ·Commitments to WTO and the subsequent development | 第19-20页 |
| ·The orientation of the policies in China | 第20-21页 |
| ·Advantage of location | 第21页 |
| ·Increasing Demand, Expanding Market Capacity | 第21-23页 |
| ·Saturation of Foreign High-class Car Market, Insufficiency of Competition on Domestic Limousine Market | 第23-24页 |
| ·The Temptation of Super-high Profit Margin in Limousine Market | 第24页 |
| ·The Need of Competitive Strategy | 第24-25页 |
| Ⅲ. Comparison of the Patterns and the Strategies | 第25-62页 |
| ·Patterns | 第25-34页 |
| ·Unprecedented competition of models | 第27页 |
| ·Emerging competition of brands | 第27-28页 |
| ·Competition on quality | 第28页 |
| ·Appearing competition on segmentation | 第28-31页 |
| ·More competitions on price | 第31-32页 |
| ·Competition of product differentiation | 第32-33页 |
| ·Competition of service | 第33-34页 |
| ·Another focus: sports | 第34页 |
| ·Strategies | 第34-62页 |
| ·US | 第35-41页 |
| ·Japan | 第41-50页 |
| ·German | 第50-62页 |
| Ⅳ. Future Trend of Competition and Implications to China | 第62-76页 |
| ·Trend of competition | 第62-64页 |
| ·More sufficient competition | 第62页 |
| ·Segmentation of the market | 第62-63页 |
| ·Differentiation of the market | 第63-64页 |
| ·Implications to China | 第64-76页 |
| ·Promoting auto financing loans | 第67-69页 |
| ·Promoting car consumption credit services | 第69-70页 |
| ·Strategic adjustments of Chinese automakers | 第70-72页 |
| ·Transforming the growth pattern of China's car industry | 第72-76页 |
| Ⅴ. Conclusion | 第76-82页 |
| REFERENCES | 第82-84页 |
| Acknowledgement | 第84-85页 |
| 东北财经大学研究生学位论文原创性声明 | 第85页 |
| 东北财经大学研究生学位论文使用授权书 | 第85页 |
