| 摘要 | 第6-12页 |
| ABSTRACT | 第12-15页 |
| 1. Introduction | 第16-33页 |
| 1.1 The Growing Importance of Customer Experience | 第16-19页 |
| 1.2 Introduction to The Luxury Industry | 第19-23页 |
| 1.3 The Market Structure and Competition Scenarios | 第23-30页 |
| 1.4. A Common Perception on Luxury Brands' Performance of Customer Experience | 第30-33页 |
| 2. Theoretical Background and Implications | 第33-48页 |
| 2.1 The Definition of Luxury | 第33-36页 |
| 2.2 The Definition of Customer Experience | 第36-41页 |
| 2.3 The Purchasing Decision Process | 第41-44页 |
| 2.4 Customer Experience and Profitability | 第44-48页 |
| 3. Research Methods | 第48-56页 |
| 3.1 Common Research Methods Comparison | 第48-50页 |
| 3.2 Introduction to CEXI(?) and Methodology in Evaluating Customer Experience | 第50-52页 |
| 3.3 The Evaluation of Purchasing Decision | 第52-56页 |
| 4. Empirical Studies and Implications | 第56-78页 |
| 4.1 Sample Description | 第56-57页 |
| 4.2 Descriptive Analysis | 第57-62页 |
| 4.3 Correlation and Regression Analysis | 第62-78页 |
| 4.3.1 Customer Experience Management Performance and Brand Value | 第62-66页 |
| 4.3.2 Customer Experience Management Performance and Sales per Store | 第66-69页 |
| 4.3.3 Customer Experience Management Performance and Conversion Rate | 第69-78页 |
| 5. Conclusions and Suggestions | 第78-82页 |
| 6. Bibliography | 第82-86页 |
