| Acknowledgements | 第5-6页 |
| Abstract | 第6页 |
| Chapter One: Introduction | 第7-13页 |
| 1.1 Rationale for the Study | 第7页 |
| 1.2 Objectives of the Research | 第7-8页 |
| 1.3 Marketing Definition | 第8-10页 |
| 1.3.1 Earlier Approaches | 第8-10页 |
| 1.3.2 Contemporary Approaches | 第10页 |
| 1.4 Marketing Stimuli definition | 第10-13页 |
| Chapter Two: The current situation analysis of marketing stimuli between China & Bangladesh | 第13-35页 |
| 2.1 Cultural difference between China & Bangladesh | 第13-20页 |
| 2.1.1 Chinese Culture | 第13-17页 |
| 2.1.2 Bangladeshi Culture | 第17-20页 |
| 2.2 Business Culture in China & In Bangladesh | 第20-24页 |
| 2.2.1 Chinese Business Culture | 第20-22页 |
| 2.2.2 Bangladeshi Business Culture | 第22-24页 |
| 2.3 Evolving Nature of the Marketing Literature | 第24-28页 |
| 2.4 Literature on the Role Played organization | 第28-31页 |
| 2.5 The Marketing as an Inter organizational Network | 第31-33页 |
| 2.6 Areas of Importance | 第33-35页 |
| Chapter Three: Applying sampling methods for cross cultural study | 第35-39页 |
| 3.1 Case study and data sampling | 第35-36页 |
| 3.2 Data Evaluation | 第36-38页 |
| 3.3 Result of the Evaluation | 第38-39页 |
| Chapter Four: The improvement suggestion of a cross-culture between China & Bangladesh | 第39-48页 |
| 4.1 Recent research over cross cultural study and their recommendation | 第39-47页 |
| 4.2 Recommendations | 第47-48页 |
| Chapter Five: Conclusion & Outlook | 第48-50页 |
| 5.1 Conclusion | 第48页 |
| 5.2 Limitations of the Study | 第48-50页 |
| 参考文献 | 第50-53页 |
| Appendix One: Standardized Canonical Discrimination Function Coefficients of the value factors | 第53-54页 |
| Appendix Two: Standard Canonical Discriminant Function Coefficients of Marketing Variables | 第54-55页 |
