| ABSTRACT | 第5-6页 |
| 摘要 | 第7-12页 |
| CHAPTER 1 INTRODUCTION | 第12-20页 |
| 1.1 Research Background | 第12-14页 |
| 1.2 Purpose and Significance of Research | 第14-15页 |
| 1.3 Research Scope | 第15页 |
| 1.4 Research content and method | 第15-17页 |
| 1.4.1 Research content | 第15-17页 |
| 1.4.2 Research method | 第17页 |
| 1.5 Research contribution | 第17-18页 |
| 1.6 Research framework | 第18-20页 |
| CHAPTER 2 THEORETICAL BASIS AND LITERATURE REVIEW | 第20-37页 |
| 2.1 Correlation theory | 第20-32页 |
| 2.1.1 Maslow's Hierarchy of Human Needs | 第20-23页 |
| 2.1.1.1 The analysis of furniture needs based on Maslow's Hierarchy of Human Needs | 第21-23页 |
| 2.1.2 Theory of consumer's behavior | 第23-24页 |
| 2.1.2.1 Consumer Demand | 第23页 |
| 2.1.2.2 Consumer behavior | 第23-24页 |
| 2.1.3 Model of Consumer behavior | 第24-26页 |
| 2.1.4 Factor affecting consumer's purchasing behavior | 第26-29页 |
| 2.1.5 Consumer purchase decision making model | 第29-31页 |
| 2.1.6 Consumer's role in purchasing decision process | 第31-32页 |
| 2.2 Literature Review | 第32-37页 |
| 2.2.1 The concept of Eco-friendly furniture | 第32-33页 |
| 2.2.2 Application of Eco-friendly materials in furniture manufacturing | 第33-35页 |
| 2.2.3 The influence of harmful substance in furniture to human being's health | 第35-37页 |
| CHAPTER 3 RESEARCH DESIGN AND DATA COLLECTION | 第37-53页 |
| 3.1 Research design | 第37-45页 |
| 3.1.1 Research hypothesis | 第37-43页 |
| 3.1.2 Theoretical model building | 第43-45页 |
| 3.2 Research Instrumentation | 第45-50页 |
| 3.2.1 Questionnaire design | 第45-50页 |
| 3.3 Data collection and Sampling Procedure | 第50-53页 |
| 3.3.1 Data collection | 第50页 |
| 3.3.2 Respondent characteristics | 第50-53页 |
| CHAPTER 4 EMPIRICAL ANALYSIS AND RESULT | 第53-75页 |
| 4.1 Reliability and validity analysis of questionnaire | 第53-55页 |
| 4.1.1 Finding regarding Reliability test | 第54页 |
| 4.1.2 Finding regarding Validity Test | 第54-55页 |
| 4.2 Survey result | 第55-60页 |
| 4.2.1 Consumer overall perception for Eco-friendly furniture | 第55-58页 |
| 4.2.2 Degree of Consumer trust in Eco-friendly furniture | 第58-59页 |
| 4.2.3 Consumer sensitivity for furniture pollution | 第59-60页 |
| 4.2.4 Consumer health consciousness | 第60页 |
| 4.3 The situation of consumer purchasing for Eco-friendly furniture | 第60-65页 |
| 4.3.1 The preferred materials of consumer | 第60-61页 |
| 4.3.2 Consumer willingness to pay premium for Eco-friendly furniture | 第61-62页 |
| 4.3.3 Eco friendly furniture's purchasing motivation | 第62-64页 |
| 4.3.4 The reference factors of buying Eco-friendly furniture | 第64-65页 |
| 4.4 Factor analysis | 第65-68页 |
| 4.5 Factors influencing Eco-friendly furniture purchase decision-making in Beijing | 第68-75页 |
| 4.5.1 Binary logistic regression model | 第68-70页 |
| 4.5.2 Model building | 第70页 |
| 4.5.3 The regression result and analysis | 第70-75页 |
| CHAPTER 5 RESEARCH CONCLUSIONS AND RECOMMENDATION | 第75-81页 |
| 5.1 Conclusions | 第75-78页 |
| 5.1.1 Eco-friendly furniture's consumer segmentation | 第77-78页 |
| 5.2 Recommendations | 第78-81页 |
| REFERRENCE | 第81-85页 |
| APPENDIX | 第85-90页 |
| ACKNOWLEDGEMENTS | 第90-91页 |
| SUPERVISOR AND AUTHOR PRESENTATION | 第91-92页 |
| 北京化工大学硕士研究生学位论文答辩委员会决议书 | 第92-93页 |
