| Abstract in Chinese | 第1-4页 |
| Abstract in English | 第4-6页 |
| Acknowledgements | 第6-9页 |
| Chapter One Introduction | 第9-12页 |
| ·Purpose of the Research | 第9页 |
| ·Data Collection and Research Methodology | 第9-10页 |
| ·Organization of the Thesis | 第10-12页 |
| Chapter Two Literature Review | 第12-28页 |
| ·Historical Overview of Theories on Intertextuality | 第12-16页 |
| ·M. M. Bakhtin: The Social Word and Dialogism | 第12-13页 |
| ·Julia Kristeva: Dialogism to Intertextuality | 第13-14页 |
| ·Roland Barthes | 第14-15页 |
| ·Other Researchers | 第15-16页 |
| ·Previous Studies on Intertextuality in Advertising | 第16-21页 |
| ·Langan’s Study on “Cut Silk”Cigarette | 第17页 |
| ·Holms’Study on Irish Beer Advertisement | 第17-18页 |
| ·Studies Conducted by Chinese Scholars | 第18-21页 |
| ·Basic Notions of Advertising | 第21-22页 |
| ·Basic Notions of Intertextuality in Advertisements | 第22-27页 |
| ·Source Text | 第22-23页 |
| ·Intertextual Marks and Intertextual Competence | 第23-24页 |
| ·Classification of Intertextuality | 第24-27页 |
| ·Summary | 第27-28页 |
| Chapter Three Case Analysis: Intertextuality in Print Advertisements | 第28-61页 |
| ·Forms and Functions of Intertextuality in Print Advertisements | 第28-54页 |
| ·Specific Intertextuality | 第28-40页 |
| ·Citation of Historical Events and Figures | 第29-33页 |
| ·Citation of Proverbs | 第33-38页 |
| ·Citation of Literary Masterpieces, Famous Speeches, Popular Movies | 第38-40页 |
| ·Generic Intertextuality | 第40-46页 |
| ·Cultural Intertextuality | 第46-53页 |
| ·Cultural Intertextuality Concerning Men’s Power and Success | 第47-49页 |
| ·Cultural Intertextuality Concerning Female Consumers | 第49-50页 |
| ·Cultural Intertextuality Concerning Minority Marketplace | 第50-53页 |
| ·Summary | 第53-54页 |
| ·Discussion | 第54-61页 |
| ·An Intertextual Approach to Advertising Translation | 第55-59页 |
| ·Relativity of Intertextuality | 第59-61页 |
| Chapter Four Conclusion | 第61-65页 |
| ·A General Summary | 第61-62页 |
| ·Possible Significance of the Thesis | 第62-63页 |
| ·Limitations and Suggestions for Further Research | 第63-65页 |
| Bibliography | 第65-67页 |
