| Declaration | 第1-5页 |
| Acknowledgement | 第5-6页 |
| Abstract | 第6-9页 |
| List of Tables and Figures | 第9-10页 |
| Abbreviations | 第10-14页 |
| Chapter 1 Introduction | 第14-23页 |
| ·The Fundraising Letter Genre | 第14-16页 |
| ·Motivations of the Present Study | 第16-17页 |
| ·Significance of the Present Study | 第17-18页 |
| ·Research Design | 第18-20页 |
| ·Research Questions | 第18页 |
| ·Research Methodology | 第18-20页 |
| ·Data | 第20-21页 |
| ·Layout of the thesis | 第21-23页 |
| Chapter 2 Literature Review | 第23-35页 |
| ·Studies on Contrastive Rhetoric (CR) | 第23-25页 |
| ·Relevant Chinese-English Contrastive Rhetoric research | 第25-26页 |
| ·Studies on Genre Analysis (GA) | 第26-28页 |
| ·Relevant Genre Analysis of Chinese-English Discourses | 第28-29页 |
| ·Relevant studies on fundraising discourse | 第29-34页 |
| ·Genre Analysis of Fundraising letters | 第30-32页 |
| ·Feng's Genre Analysis of Chinese grant proposals | 第32页 |
| ·Studies on cross-cultural fundraising | 第32-34页 |
| ·Summary | 第34-35页 |
| Chapter 3 Theoretical Framework | 第35-45页 |
| ·Defining some theories and approaches used in process | 第35-40页 |
| ·Swales' Move Analysis | 第35-36页 |
| ·Hasan's Generic Structural Potential (GSP) | 第36页 |
| ·Searle's Direct and Indirect Speech Act | 第36-38页 |
| ·Searle's Indirect Speech Acts of Request | 第38-39页 |
| ·Contrastive Rhetoric (CR) | 第39-40页 |
| ·Definitions of some cross-cultural patterns | 第40-43页 |
| ·Hofstede's Individualism & Collectivism | 第41-42页 |
| ·Hall's High-context & Low-context | 第42-43页 |
| ·A workable model for the present study | 第43-45页 |
| Chapter 4 Genre Analysis of EFLs and CFLs | 第45-67页 |
| ·Genre Analysis of EFLs | 第45-57页 |
| ·Move Analysis of a sample EFL | 第45-49页 |
| ·Results of move analysis of all EFLs | 第49-52页 |
| ·Generic Structural Potential of moves in EFLs | 第52-57页 |
| ·Genre analysis of CFL | 第57-66页 |
| ·Move Analysis of a sample CFL | 第57-61页 |
| ·Results of move analysis of all CFLs | 第61-62页 |
| ·The Generic Structural Potential of CFLs | 第62-66页 |
| ·Summary | 第66-67页 |
| Chapter 5 Linguistic Rhetoric Analysis of EFLs and CFLs | 第67-85页 |
| ·Linguistic Rhetoric Analysis of EFLs | 第67-76页 |
| ·Ways of Asking for Donation | 第67-70页 |
| ·Usages of Personal Pronouns | 第70-72页 |
| ·Linguistic Realization of other moves in EFLs | 第72-76页 |
| ·Linguistic Rhetoric Analysis of CFLs | 第76-85页 |
| ·Ways of asking for money | 第76-78页 |
| ·Usages of Personal Pronouns | 第78-80页 |
| ·Linguistic Realization of other move in CFLs | 第80-85页 |
| Chapter 6 Comparisons and Discussions | 第85-96页 |
| ·Comparisons and Contrasts of the Macro-structure | 第85-87页 |
| ·Comparisons and Contrasts of identification of moves | 第85-86页 |
| ·Comparisons and Contrasts of frequency of moves | 第86页 |
| ·Comparisons and Contrasts of Position of moves | 第86-87页 |
| ·Comparisons and Contrasts of the Linguistic Rhetoric | 第87-90页 |
| ·Comparisons and Contrasts of ways used to ask for donation | 第87-88页 |
| ·Comparisons and Contrasts of usages of personal pronouns | 第88页 |
| ·Comparisons and Contrasts of linguistic realization of other common moves | 第88-90页 |
| ·Discussions | 第90-96页 |
| ·Discussion of the Results | 第90-92页 |
| ·Discussion of some Possible Cultural Reasons | 第92-96页 |
| Chapter 7 Conclusions | 第96-103页 |
| ·Major findings of the Present Study | 第96-97页 |
| ·Implications of the Study | 第97-101页 |
| ·Theoretical Implication | 第97-98页 |
| ·Practical Implication | 第98-101页 |
| ·Contributions and Limitations of the Present Study | 第101-103页 |
| ·Contributions of the Present Study | 第101页 |
| ·Limitations of the Present Study | 第101-103页 |
| References | 第103-108页 |
| Appendixes | 第108-115页 |
| Appendix Ⅰ Move analysis of a sample EFL | 第108-109页 |
| Appendix Ⅱ Move analysis of a sample CFL | 第109-110页 |
| Appendix Ⅲ One EFL (Letter 30) | 第110-111页 |
| Appendix Ⅳ One EFL (Letter 4) | 第111-112页 |
| Appendix Ⅴ One EFL (Letter 21) | 第112-113页 |
| Appendix Ⅵ One CFL (Letter 8) | 第113-114页 |
| Appendix Ⅶ One CFL (Letter 19) | 第114-115页 |
| Appendix Ⅷ One CFL (Letter 21) | 第115页 |
