| ACKNOWLEDGEMENTS | 第5-6页 |
| ABSTRACT | 第6-7页 |
| 摘要 | 第8-11页 |
| CHAPTER ONE INTRODUCTION | 第11-15页 |
| 1.1 Research Topic | 第11-12页 |
| 1.2 Significance and Rationale of the Present Study | 第12-13页 |
| 1.3 Research Questions | 第13页 |
| 1.4 Organization of the Thesis | 第13-15页 |
| CHAPTER TWO LITERATURE REVIEW | 第15-27页 |
| 2.1 Previous Studies on Multimodal Discourse Analysis | 第15-23页 |
| 2.1.1 Modes and Multimodality Defined | 第15-18页 |
| 2.1.2 Previous Studies on Systemic Functional-Multimodal DiscourseAnalysis | 第18-22页 |
| 2.1.3 Previous Studies on Image-text Relations | 第22-23页 |
| 2.2 Previous Studies on Advertising Discourse Analysis | 第23-25页 |
| 2.3 Summary | 第25-27页 |
| CHAPTER THREE THEORETICAL FRAMEWORK | 第27-37页 |
| 3.1 Systemic Functional Grammar | 第27-28页 |
| 3.2 Visual Grammar | 第28-33页 |
| 3.2.1 Representational Meaning | 第29页 |
| 3.2.2 Interactive Meaning | 第29-32页 |
| 3.2.3 Compositional Meaning | 第32-33页 |
| 3.3 Intersemiotic Complementarity | 第33-37页 |
| CHAPTER FOUR RESEARCH PROCEDURES | 第37-41页 |
| 4.1 Methodology and Data Collection | 第37-38页 |
| 4.2 Specific Procedures | 第38-41页 |
| CHAPTER FIVE A CASE STUDY OF THE CONSTRUCTION OF INTEGRATED MEANING EFFECTED BY ISC | 第41-59页 |
| 5.1 An Intersemiotic Ideational Analysis of the Service Metrics Ad | 第42-50页 |
| 5.1.1 Representational Function of the Visual Image in the Service MetricsAd | 第42-43页 |
| 5.1.2 Ideational Meaning of the Verbal Text in the Service Metrics Ad | 第43-46页 |
| 5.1.3 Intersemiotic Ideational Integration in the Service Metrics Ad | 第46-50页 |
| 5.2 An Intersemiotic Interpersonal Analysis of the Service Metrics Ad | 第50-56页 |
| 5.2.1 Interactional Function of the Visual Image in the Service Metrics Ad | 第50-52页 |
| 5.2.2 Interpersonal Meaning of the Verbal Text in the Service Metrics Ad | 第52-55页 |
| 5.2.3 Intersemiotic Interpersonal Complementarity in the Service Metrics Ad | 第55-56页 |
| 5.3 An Intersemiotic Compositional Analysis of the Service Metrics Ad | 第56-59页 |
| CHAPTER SIX CONCLUSION | 第59-63页 |
| 6.1 Summary of Major Findings | 第59-62页 |
| 6.2 Limitations of the Study and Suggestions for Further Study | 第62-63页 |
| REFERENCES | 第63-71页 |
| 在校期间发表论文清单 | 第71页 |
