| Acknowledgement | 第1-6页 |
| Abstract | 第6-7页 |
| 摘要 | 第7-10页 |
| Chapter I Introduction | 第10-23页 |
| ·Prologue | 第10-15页 |
| ·Purposes and Significance of the Study | 第15-19页 |
| ·Brief Introduction to the IC Field | 第15-16页 |
| ·Purposes and Significance of the Current Study | 第16-19页 |
| ·Identifying Key Concepts and Research Questions | 第19-23页 |
| Chapter II Literature Review | 第23-43页 |
| ·An Overview of This Chapter | 第23-24页 |
| ·Shanghai Studies in the World: The Status Quo of 1930s Shanghai Women Studies by Overseas and Domestic Scholars | 第24-32页 |
| ·The Myth of the Other: 1930s Shanghai Women Studies by Overseas Scholars | 第25-30页 |
| ·1930s Shanghai Women Studies by Domestic Scholars | 第30-32页 |
| ·Pop Culture and Consumerism: Cultural Field, Images and Media | 第32-43页 |
| ·The Flowering of New Woman by Shanghai-based Novelists | 第33-38页 |
| ·Commercialized Women in the Republican Era | 第38-43页 |
| Chapter III Methodology and Theoretical Framework | 第43-50页 |
| ·Research Methodology | 第43-50页 |
| ·The Development of a Semiotics Approach | 第45-47页 |
| ·Visual Communication and Representation | 第47-48页 |
| ·Data Collection | 第48-50页 |
| Chapter IV Data Analysis and Findings | 第50-65页 |
| ·Ways of Seeing: Typology of Women’s Images from the Visual Communication Perspective | 第50-54页 |
| ·Message Sender and Receiver: How to Interpret the Coding Mechanism through Women’s Images in The Young Companion | 第54-65页 |
| ·Women's Images of The Young Companion and the Consumer Market in 1930s Shanghai | 第54-56页 |
| ·Analysis of Pictures: Women in the Frame and Beyond the Frame | 第56-63页 |
| ·The Identity Construction of Women in 1930s Shanghai and the Myth of the Society | 第63-65页 |
| Chapter V Conclusions | 第65-68页 |
| ·Conclusions | 第65-66页 |
| ·Limitations and Suggestions for Future Studies | 第66-68页 |
| References | 第68-79页 |
