| Abstract | 第2-6页 |
| 摘要 | 第7-13页 |
| Chapter Ⅰ Introduction | 第13-18页 |
| 1.1 Research Background | 第13-15页 |
| 1.2 Research Purpose and Significance | 第15-16页 |
| 1.3 Research Framework | 第16-18页 |
| Chapter Ⅱ Literature Review and Related Theories | 第18-26页 |
| 2.1 Literature Review | 第18-21页 |
| 2.1.1 Literature Review Abroad | 第18-19页 |
| 2.1.2 Literature Review in Mainland China | 第19-21页 |
| 2.2 Related Theories | 第21-26页 |
| 2.2.1 The Connotation of Diamond Model | 第21-24页 |
| 2.2.2 The Definition of Ice and Snow Tourism | 第24-26页 |
| Chapter Ⅲ The Development of Ice and Snow Tourism at Home andAbroad | 第26-40页 |
| 3.1 General Situation and Enlightenment of Ice and Snow Tourism Abroad | 第26-32页 |
| 3.1.1 Overview of Ice and Snow Tourism Abroad | 第27-29页 |
| 3.1.2 Enlightenment of Ice and Snow Tourism Abroad | 第29-32页 |
| 3.2 General Situation of Ice and Snow Tourism in China | 第32-40页 |
| 3.2.1 Overview of Ice and Snow Tourism of China | 第33-35页 |
| 3.2.2 Current Situation of Ice and Snow Tourism in Heilongjiang | 第35-40页 |
| Chapter Ⅳ Analysis on the Factors that Impact the InternationalCompetitiveness of Ice and Snow Tourism of Heilongjiang Province | 第40-62页 |
| 4.1 Factors Conditions | 第40-50页 |
| 4.1.1 Natural Resources | 第41-43页 |
| 4.1.2 Tourism Products | 第43-47页 |
| 4.1.3 Infrastructure | 第47-49页 |
| 4.1.4 Cultural Resources | 第49-50页 |
| 4.2 Demand Conditions | 第50-52页 |
| 4.3 Management, Strategy, and Rivalry | 第52-55页 |
| 4.4 Related and Supporting Industries | 第55-57页 |
| 4.5 Chance | 第57-59页 |
| 4.6 Government | 第59-62页 |
| Chapter Ⅴ Recommendations on Improving the InternationalCompetitiveness of Ice and Snow Tourism in Heilongjiang Province | 第62-73页 |
| 5.1 Further Exploit the Distinctive Tourism Products | 第62-64页 |
| 5.2 Strengthen International Cooperation and Broaden Overseas Markets | 第64-65页 |
| 5.3 Perfect Service System and Improve Service Quality | 第65-67页 |
| 5.4 Broaden the Financing Channels and Strengthen the Construction of Infrastructure | 第67-68页 |
| 5.5 Vigorously Publicize and Promote the Ice and Snow Tourism | 第68-73页 |
| 5.5.1 Conduct Targeted Publicity and Promotion Activities in Accordance with Market Segmentation | 第69-71页 |
| 5.5.2 Strengthen Sales Promotion and Use Various Promotion Methods Reasonably | 第71-73页 |
| Chapter Ⅵ Conclusion | 第73-76页 |
| References | 第76-79页 |
| Acknowledgements | 第79-80页 |
