| Abstract | 第1-7页 |
| 摘要 | 第7-10页 |
| Chapter 1 Introduction | 第10-15页 |
| ·Background of the Study | 第10-11页 |
| ·Motivation and Significance of the Study | 第11-12页 |
| ·Research Methodology and Data Collection | 第12-13页 |
| ·Organization of the Thesis | 第13-15页 |
| Chapter 2 Literature Review | 第15-24页 |
| ·Classification of TV Advertisements | 第15-17页 |
| ·Previous Studies of Dialogic TV Advertisements | 第17-24页 |
| ·Studies from the Perspective of Discourse Analysis | 第17-19页 |
| ·Studies Based on Bakhtin’s Dialogism Theory | 第19-24页 |
| Chapter 3 Theoretical Framework | 第24-36页 |
| ·Static Studies of Conversational Structure | 第24-29页 |
| ·Adjacency Pairs | 第25-27页 |
| ·Repair Apparatus | 第27-29页 |
| ·Dynamic Studies of Conversational Structure | 第29-36页 |
| ·Discourse Roles | 第29-32页 |
| ·Pragmatic Ambivalence | 第32-36页 |
| Chapter 4 Analysis on Conversational Structure of Dialogic TV Advertisements | 第36-52页 |
| ·Analysis from Static Studies of Conversational Structure | 第36-44页 |
| ·Characteristics of Adjacency Pairs in Dialogic TV Advertisements | 第36-40页 |
| ·Application of Repair Apparatus in Dialogic TV Advertisements | 第40-44页 |
| ·Analysis from Dynamic Studies of Conversational Structure | 第44-52页 |
| ·Switching of Discourse Roles in Dialogic TV Advertisements | 第44-48页 |
| ·Application of Pragmatic Ambivalence in Dialogic TV Advertisements | 第48-52页 |
| Chapter 5 Conclusion | 第52-56页 |
| ·Major Findings | 第52-54页 |
| ·Limitations and Suggestions | 第54-56页 |
| Bibliography | 第56-58页 |
| Acknowledgements | 第58页 |
