| Table of Abstract | 第1-6页 |
| Chinese Abstract(中文摘要) | 第6-7页 |
| Table of Introduction | 第7-8页 |
| Ⅰ Overview of Luxury | 第8-16页 |
| ·Concept and Characteristics of Luxury | 第8-9页 |
| ·Luxury in China history | 第9-10页 |
| ·Characteristics of Luxury | 第10-13页 |
| ·Civilizational Development | 第13-15页 |
| ·Classification of Modern Luxury | 第15-16页 |
| Ⅱ Chinese Luxury Market | 第16-26页 |
| ·Status Quo and Development of China Luxury Market | 第18-20页 |
| ·Typology of Chinese Luxury Consumers | 第20-24页 |
| ·Comparison between Chinese Market and Foreign Market | 第24-26页 |
| Ⅲ Promotion for Luxury Market | 第26-38页 |
| ·Promotion Approach | 第26-30页 |
| ·Exclusive and Intensive Promotion | 第30-31页 |
| ·Study of Louis Vuitton and Hermes | 第31-35页 |
| ·Overview of Louis Vuitton | 第31-32页 |
| ·Mass Media Trend and Widely Promotions of Louis Vuitton | 第32-33页 |
| ·Overview of Hermes | 第33页 |
| ·Exclusive Promotion of Hermes | 第33-35页 |
| ·Compare two promotion strategies | 第35-38页 |
| Ⅳ Conclusion | 第38-39页 |
| Ⅴ Limitations of Paper | 第39-40页 |
| Ⅵ Refrence | 第40-41页 |
