| ABSTRACT | 第1-4页 |
| 摘要 | 第4-5页 |
| CONTENTS | 第5-7页 |
| Chapter One Introduction | 第7-12页 |
| ·Background of the Study | 第7-9页 |
| ·Significance of the Study | 第9页 |
| ·Data Collection | 第9-10页 |
| ·Structure of the Thesis | 第10-12页 |
| Chapter Two Literature Review | 第12-30页 |
| ·Studies on the C-E Translation of Publicity Materials | 第12-17页 |
| ·Definition and Features of Publicity Materials | 第12-13页 |
| ·The Present Situation of the C-E Translation of Publicity Materials | 第13-17页 |
| ·Overview on Cohesion and Coherence | 第17-21页 |
| ·Overview on Cohesion | 第17-18页 |
| ·Overview on Coherence | 第18-20页 |
| ·Relationship between Cohesion and Coherence | 第20-21页 |
| ·Similarities and Differences in Cohesion between English and Chinese | 第21-30页 |
| ·Similarities in Grammatical Devices | 第22页 |
| ·Differences in Grammatical Devices | 第22-26页 |
| ·Similarities in Lexical Devices | 第26-27页 |
| ·Differences in Lexical Devices | 第27-30页 |
| Chapter Three Theoretical Foundation | 第30-35页 |
| ·Explicit and Implicit Cohesion | 第30-32页 |
| ·Explicit Cohesion | 第30-32页 |
| ·Implicit Cohesion | 第32页 |
| ·Cohesion Approach to Translation Studies | 第32-34页 |
| ·Theoretical Framework | 第34-35页 |
| Chapter Four An Analysis of Cohesion and Coherence in Translating Texts of Publicity Materials | 第35-45页 |
| ·Successful Reproduction of Cohesive Devices and Coherence | 第35-40页 |
| ·Literal Production | 第35-38页 |
| ·Converted Production | 第38-40页 |
| ·Failure in Achieving Deep Semantic Coherence | 第40-43页 |
| ·Failure in the Reproduction of Context of Situation | 第40-42页 |
| ·Failure in the Reproduction of Context of Culture | 第42-43页 |
| ·Possible Causes for the Failure in Achieving Deep Semantic Coherence | 第43-45页 |
| Chapter Five Ways to Achieve Deep Semantic Coherence | 第45-55页 |
| ·Reestablishment of Coherence of Field | 第45-48页 |
| ·Reestablishment of Coherence of Mode | 第48-50页 |
| ·Reestablishment of Coherence of Tenor | 第50-55页 |
| Chapter Six Conclusion | 第55-57页 |
| ·Research Findings | 第55页 |
| ·Limitations | 第55-57页 |
| Bibliography | 第57-60页 |
| Acknowledgements | 第60-61页 |
| 攻读硕士学位期间论文发表统计表 | 第61-62页 |
