| Acknowledgements | 第6-7页 |
| Abstract | 第7页 |
| 摘要 | 第8-11页 |
| Chapter One Introduction | 第11-14页 |
| Chapter Two Literature Review | 第14-21页 |
| 2.1 Domestic and Overseas Literature | 第14-18页 |
| 2.2 Harold D. Lasswell: 5W Model of Communication | 第18-21页 |
| Chapter Three The Nature of Chinese-language Media in Australia | 第21-35页 |
| 3.1 Chinese-language Media: Who | 第21-24页 |
| 3.2 Chinese-language Media: Says What | 第24-25页 |
| 3.3 Chinese-language Media: in Which Channel | 第25-28页 |
| 3.4 Chinese-language Media: to Whom with What Effect | 第28-35页 |
| Chapter Four Chinese-language Media in Transformation | 第35-47页 |
| 4.1 New Media Usages on the Rise | 第35-39页 |
| 4.2 We Media as a Special Continuum | 第39-44页 |
| 4.2.1 Weibo, a Fair for Public Opinion | 第39-41页 |
| 4.2.2 We Chat, a Multifunctional Platform | 第41-44页 |
| 4.3 Why Focusing on We Chat | 第44-47页 |
| Chapter Five We Chat Practices of Australian Chinese-language Media: Case Study of Media Today Group and Aus Insider | 第47-55页 |
| 5.1 Opening We Chat Subscription Accounts | 第49-50页 |
| 5.2 Managing What and Whom: Contents Publishing and Readership Retaining | 第50-52页 |
| 5.3 Medium Effect Evaluation: Opportunities and Challenges | 第52-55页 |
| Chapter Six Conclusion | 第55-57页 |
| Bibliography | 第57-62页 |
| Appendix Ⅰ Major Traditional Chinese-language Media Outlets in Australia (by Region) | 第62-65页 |
| Appendix Ⅱ Major Chinese-language Media Outlets in New Media Forms | 第65-67页 |
