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澳大利亚华文媒体的微媒介应用

Acknowledgements第6-7页
Abstract第7页
摘要第8-11页
Chapter One Introduction第11-14页
Chapter Two Literature Review第14-21页
    2.1 Domestic and Overseas Literature第14-18页
    2.2 Harold D. Lasswell: 5W Model of Communication第18-21页
Chapter Three The Nature of Chinese-language Media in Australia第21-35页
    3.1 Chinese-language Media: Who第21-24页
    3.2 Chinese-language Media: Says What第24-25页
    3.3 Chinese-language Media: in Which Channel第25-28页
    3.4 Chinese-language Media: to Whom with What Effect第28-35页
Chapter Four Chinese-language Media in Transformation第35-47页
    4.1 New Media Usages on the Rise第35-39页
    4.2 We Media as a Special Continuum第39-44页
        4.2.1 Weibo, a Fair for Public Opinion第39-41页
        4.2.2 We Chat, a Multifunctional Platform第41-44页
    4.3 Why Focusing on We Chat第44-47页
Chapter Five We Chat Practices of Australian Chinese-language Media: Case Study of Media Today Group and Aus Insider第47-55页
    5.1 Opening We Chat Subscription Accounts第49-50页
    5.2 Managing What and Whom: Contents Publishing and Readership Retaining第50-52页
    5.3 Medium Effect Evaluation: Opportunities and Challenges第52-55页
Chapter Six Conclusion第55-57页
Bibliography第57-62页
Appendix Ⅰ Major Traditional Chinese-language Media Outlets in Australia (by Region)第62-65页
Appendix Ⅱ Major Chinese-language Media Outlets in New Media Forms第65-67页

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