| 摘要 | 第5-6页 |
| ABSTRACT | 第6-7页 |
| ABBREVIATION | 第12-17页 |
| CHAPTER 1: INTRODUCTION | 第17-25页 |
| 1.1 Background and problem statement | 第17-21页 |
| 1.2 Significance or rationale of the study | 第21-22页 |
| 1.3 Research objectives | 第22-23页 |
| 1.4 Delineation and limitation | 第23页 |
| 1.5 Outline of the study and main creativities | 第23-25页 |
| CHAPTER 2: LITARATURE REVIEW | 第25-49页 |
| 2.1 Determinants of trade | 第25-36页 |
| 2.1.1 Tariffs | 第26-28页 |
| 2.1.1.1 Tariffs on agricultural products | 第27-28页 |
| 2.1.1.2 Tariffs on citrus fruits | 第28页 |
| 2.1.2 Transport costs | 第28-30页 |
| 2.1.3 Geography and the role of distance | 第30-31页 |
| 2.1.4 Technological innovation | 第31-32页 |
| 2.1.5 Language and colonial ties as measures of cultural similarities | 第32-33页 |
| 2.1.6 Regionalism versus Multilateralism | 第33页 |
| 2.1.7 Minimum import price system | 第33-34页 |
| 2.1.8 Price changes in the citrus market | 第34-35页 |
| 2.1.9 Retailers in direct importation | 第35-36页 |
| 2.2 Theories behind international trade | 第36-49页 |
| 2.2.1 Traditional trade theories | 第36-38页 |
| 2.2.1.2 The theory of absolute advantage | 第37页 |
| 2.2.1.3 The theory of comparative advantage | 第37-38页 |
| 2.2.1.4 Factor endowment theory or factor proportions | 第38页 |
| 2.2.1.9 Economies of scale | 第38页 |
| 2.2.2 Different opinions about traditional theories | 第38-39页 |
| 2.2.3 New Trade theories | 第39-49页 |
| 2.2.3.1 Competitive Advantage of nation: Porter’s diamond model | 第39-42页 |
| 2.2.3.2 Shortcomings of Porter’s diamond model | 第42-44页 |
| 2.2.3.3 Models and indicators for determining trade flows | 第44-49页 |
| CHAPTER 3: THE SOUTH AFRICAN CITRUS INDUSTRY | 第49-80页 |
| 3.1 The production of citrus in South Africa | 第49-50页 |
| 3.2 Production areas | 第50-53页 |
| 3.3 The support structures for the South African citrus | 第53-80页 |
| 3.3.1 The description and performance of South Africa citrus industry | 第53-58页 |
| 3.3.2 Past’s Citrus marketing | 第58-61页 |
| 3.3.3 Today’s citrus fruit marketing | 第61-63页 |
| 3.3.4 Contribution of the citrus industry to the economy | 第63-64页 |
| 3.3.5 Opportunities and challenges in the production and export of citrus fruit | 第64-67页 |
| 3.3.6 Quality assurance | 第67-69页 |
| 3.3.7 The citrus export supply chain | 第69-72页 |
| 3.3.8 Current status of the South African citrus industry in the export market | 第72-74页 |
| 3.3.9 General market access opportunities and challenges | 第74-75页 |
| 3.3.10 The performance of the industry in the emerging citrus markets | 第75-77页 |
| 3.3.11 The South African citrus industry in the future | 第77-80页 |
| CHAPTER 4: CITRUS INDUSTRY IN OTHER BRICS COUNTRIES | 第80-94页 |
| 4.1 Citrus status of the BRICS countries | 第80-94页 |
| 4.1.1 Brazil citrus industry | 第81-83页 |
| 4.1.1.1 Citrus production trends in Brazil | 第81-82页 |
| 4.1.1.2 Citrus imports trends in Brazil | 第82-83页 |
| 4.1.1.3 Citrus exports trends in Brazil | 第83页 |
| 4.1.2 Russia citrus industry | 第83-86页 |
| 4.1.2.1 Citrus production trends in Russia | 第84页 |
| 4.1.2.2 Marketing, imports and exports | 第84-86页 |
| 4.1.3 India citrus industry | 第86-88页 |
| 4.1.3.1 Citrus production trends in India | 第86-87页 |
| 4.1.3.2 Marketing, imports and exports | 第87-88页 |
| 4.1.4 China citrus industry | 第88-94页 |
| 4.1.4.1 Citrus production trends in China | 第88-89页 |
| 4.1.4.2 Active areas of production | 第89-91页 |
| 4.1.4.3 Import and export situation of citrus fruit and its products | 第91-94页 |
| CHAPTER 5: RESEARCH METHODOLOGY | 第94-99页 |
| 5.1 The gravity model | 第94-97页 |
| 5.2 Data description | 第97-99页 |
| CHAPTER 6: RESULTS AND DISCUSSIONS | 第99-109页 |
| 6.1 Descriptive characteristics of the studied period (1998-2013) | 第99-103页 |
| 6.2 Regression results and analysis | 第103-109页 |
| 6.2.1 Orange exports analysis | 第103-104页 |
| 6.2.2 Lemon exports analysis | 第104-105页 |
| 6.2.3 Mandarins’ exports analysis | 第105-107页 |
| 6.2.4 Grapefruit exports analysis | 第107-109页 |
| CHAPTER 7: CONCLUSION AND RECOMMENDATIONS | 第109-115页 |
| 7.1 Conclusion remarks | 第109-110页 |
| 7.2 Recommendations | 第110-114页 |
| 7.2.1 South African citrus industry’s role | 第110-113页 |
| 7.2.1.1 Continual innovation | 第111页 |
| 7.2.1.2 Investing in exports of fruits of superior quality | 第111页 |
| 7.2.1.3 Market research and information dissemination among exporter and key valuechain players | 第111-112页 |
| 7.2.1.4 Aggressive involvement in retailer procurement activities | 第112页 |
| 7.2.1.5 Encouraging competitiveness | 第112-113页 |
| 7.2.2 Role of the government | 第113-114页 |
| 7.2.2.1 Adoption of long-term policies that favor long-term benefits | 第113-114页 |
| 7.2.2.2 Incentives to outstanding producers | 第114页 |
| 7.2.2.3 Addressing problems linked to transportation costs | 第114页 |
| 7.3 Recommendations for further study | 第114-115页 |
| REFERENCES | 第115-128页 |
| APPENDIX | 第128-138页 |
| ACKNOWLEDGEMENT | 第138-139页 |
| RESUME | 第139-140页 |
