| Acknowledgement | 第4-5页 |
| 摘要 | 第5-6页 |
| Abstract | 第6页 |
| Table of Contents | 第7-9页 |
| List of Figures | 第9-10页 |
| List of Tables | 第10-11页 |
| Chapter 1 Introduction | 第11-27页 |
| 1.1 Performance Evaluation | 第11-12页 |
| 1.2 Benefits of Performance Evaluation | 第12页 |
| 1.3 Performance Evaluation Frameworks and Reference Models | 第12-27页 |
| 1.3.1 Total Quality Management (TQM) | 第13-16页 |
| 1.3.2 Balanced Scorecard Benefits of Balance Scorecard | 第16-19页 |
| 1.3.3 Customer Value Analysis (CVA) | 第19-21页 |
| 1.3.3.1 Concept of Creating Value to Customers | 第19-20页 |
| 1.3.3.2 How to Build Customer Value and | 第20-21页 |
| 1.3.4 Supply Chain Management (SCM) | 第21-25页 |
| 1.3.4.1 The Concept of Supply Chain Management | 第23-24页 |
| 1.3.4.2 How Supply Chain Works | 第24-25页 |
| 1.3.4.3 Benefits of Supply Chain Management | 第25页 |
| 1.3.5 New Product Development (NPD | 第25-27页 |
| Chapter 2 Challenges and Strategies in PerformanceEvaluation of Enterprises in Tanzania. | 第27-36页 |
| 2.1 Brief Introduction of Tanzania Enterprises | 第27-29页 |
| 2.2 Key Issues in Performance Evaluation in Tanzania Enterprises | 第29-32页 |
| 2.2.1 Out dated and/ non integrated technologies | 第29-30页 |
| 2.2.2 Settings Customers Services levels | 第30页 |
| 2.2.3 High Transportation and logistics costs | 第30-31页 |
| 2.2.4 High Inventory Levels | 第31-32页 |
| 2.3 Effective Approaches in Helping Tanzanian SMEs in their Performances | 第32-36页 |
| 2.3.1 Supporting Access to Technology Upgrade | 第32-34页 |
| 2.3.2 Supporting SME Exports | 第34页 |
| 2.3.3 Networking | 第34-35页 |
| 2.3.4 Marketing | 第35-36页 |
| Chapter 3 Methods for Performance Evaluation of the Enterprises | 第36-52页 |
| 3.1 Analysis of Financial Statements | 第36页 |
| 3.2 Ratios Analysis | 第36-49页 |
| 3.2.1 Liquidity Ratios | 第37-38页 |
| 3.2.2 Activity Ratios | 第38-39页 |
| 3.2.3 Profitability | 第39-41页 |
| 3.2.4 Analysis of Companies from Different Industries | 第41-49页 |
| 3.3 The Use of Ratio Analysis | 第49-52页 |
| Limitations of Ratio Analysis | 第51-52页 |
| Chapter 4 A Case Study of Bakhressa Group Company | 第52-57页 |
| 4.1 Company Background and Profile | 第52-53页 |
| 4.2 Details Analysis | 第53-57页 |
| 4.2.1 Summary of the Company Business Report Analysis | 第53-56页 |
| 4.2.1.1 Earnings per Share | 第53-54页 |
| 4.2.1.2 Share Capital and Retained Earnings | 第54页 |
| 4.2.1.3 Sales Structure According to the type of soft drinks in | 第54-55页 |
| 4.2.1.4 Annual Sales of Soft Drinks and Ice Creams | 第55页 |
| 4.2.1.5 Key Performance Ratios of Bakhressa Group Company | 第55-56页 |
| 4.2.2 Summary of the Ratios Analysis | 第56-57页 |
| Chapter 5 Conclusion | 第57-59页 |
| 5.1 Major findings | 第57-58页 |
| 5.2 Suggestions | 第58-59页 |
| References | 第59-61页 |
