| 摘要 | 第4-6页 |
| Abstract | 第6-8页 |
| LIST OF ABBREVIATIONS | 第12-13页 |
| CHAPTER 1 Introduction | 第13-22页 |
| 1.1 Background of the Study | 第13-15页 |
| 1.1.1 Why Cultural Diplomacy? | 第14页 |
| 1.1.2 Why Education Exchange Programmes? | 第14-15页 |
| 1.2 Significance of the Study | 第15页 |
| 1.3 Research Questions | 第15-16页 |
| 1.4 Methodology | 第16-17页 |
| 1.5 Ethical Considerations | 第17页 |
| 1.6 Limitations | 第17页 |
| 1.7 Literature Review | 第17-21页 |
| 1.8 Outline of the Chapters | 第21-22页 |
| CHAPTER 2 Theoretical and Conceptual Background | 第22-30页 |
| 2.1 Theoretical Approaches to Soft Power | 第22-25页 |
| 2.1.1 Liberalism and soft power: Interdependence and Cooperationas key components | 第23-25页 |
| 2.2 Chinese approaches to soft power | 第25-30页 |
| 2.2.1 Public Diplomacy | 第27-30页 |
| CHAPTER 3 China’s soft power strategy in Africa: A focus on itsimage building in Malawi | 第30-45页 |
| 3.1 How China develops its image in Africa since 2000 | 第30-38页 |
| 3.1.1 Advantages of Chinese soft power strategy in Africa | 第33-38页 |
| 3.2 China’s image building in Malawi since 2007 (Sino-MalawiRelations) | 第38-40页 |
| 3.3 China’s soft power strategy through Higher Education System | 第40-45页 |
| 3.3.1 China’s contribution to Malawi’s education sector | 第42-45页 |
| CHAPTER 4 Data Presentation and Analysis | 第45-60页 |
| 4.1 In depth Analysis and Evaluation | 第46-60页 |
| 4.1.1 General Information of Respondents | 第46-47页 |
| 4.1.2 Viewpoint on China and its culture | 第47-51页 |
| 4.1.3 Overview of study/Education Program | 第51-60页 |
| CHAPTER 5 Conclusion | 第60-63页 |
| 5.1 Implications of the Study | 第60-61页 |
| 5.2 Summary and Recommendations | 第61-63页 |
| BIBLIOGRAPHY | 第63-67页 |
| APPENDIX | 第67-70页 |
